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Advertising   Tags: advertising, communication, media  

Last Updated: Mar 24, 2014 URL: http://guides.lib.fsu.edu/advertising Print Guide RSS UpdatesEmail Alerts

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Welcome!

Hello!

This research guide is intended to help you with your advertising research. You will find library resources (and web resources) about advertising, consumer behavior, branding, advertising agencies, and much more.

 

ADV @ FSU

The goal of the School of Communication is to provide a broad-based set of intellectual and communication skills which prepare one for a career in the communication field. Advertising students will focus on account management, creative strategy, media planning and research skills.

School of Communication

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As Us Now

 

Advertising 101

               

 

Subject Headings

Try searching in the FSU catalog with these key search terms.

  • Advertising
  • Advertising Agencies
  • Advertising Campaigns
  • Advertising Management
  • Deceptive Advertising
  • Global Advertising
  • Media Planning
  • Mass Media Law
  • Sales Promotion
  • Advertising -- Social Aspects
 

Call Numbers

The Library of Congress (LC) Classification for call numbers represent the subject of the book. The majority of the "advertising" books are located on the 3rd floor at Strozier. Addtional materials, such as reference books and documents will be found on the ground floor.

  • HF 5801 - 6182   --   Advertising
  • HF 5437 - 5444   --   Sales Promotion
  • HF 5717 -5734.7 --   Business Communication  

Business Librarian

Profile Image
Trip Wyckoff
Contact Info
0027G Strozier Library
Scholars Commons - Basement
850-645-1475
Send Email
Office Hours:
SC Office Hours: By Appointment; available most Tu 6-9 (email for availability)
Education:
MLS
Areas of Responsibility:
College of Business

Business Librarian

Profile Image
Kyung Kim
Contact Info
Office: 0027J Scholars Commons (in Strozier Library)

850)644-7558
Send Email
Subjects:
Business
Education:
MA, PhD
 
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