This research guide is intended to help you with your advertising research. You will find library resources (and web resources) about advertising, consumer behavior, branding, advertising agencies, and much more.
The goal of the School of Communication is to provide a broad-based set of intellectual and communication skills which prepare one for a career in the communication field. Advertising students will focus on account management, creative strategy, media planning and research skills.
Try searching in the FSU catalog with these key search terms.
The Library of Congress (LC) Classification for call numbers represent the subject of the book. The majority of the "advertising" books are located on the 3rd floor at Strozier. Addtional materials, such as reference books and documents will be found on the ground floor.