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This research guide is intended to help you with your advertising research. You will find library resources (and web resources) about advertising, consumer behavior, branding, advertising agencies, and much more.
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The goal of the School of Communication is to provide a broad-based set of intellectual and communication skills which prepare one for a career in the communication field. Advertising students will focus on account management, creative strategy, media planning and research skills.
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As Us Now
Advertising 101
Subject Headings
Try searching in the FSU catalog with these key search terms.
- Advertising
- Advertising Agencies
- Advertising Campaigns
- Advertising Management
- Deceptive Advertising
- Global Advertising
- Media Planning
- Mass Media Law
- Sales Promotion
- Advertising -- Social Aspects
Call Numbers
The Library of Congress (LC) Classification for call numbers represent the subject of the book. The majority of the "advertising" books are located on the 3rd floor at Strozier. Addtional materials, such as reference books and documents will be found on the ground floor.
- HF 5801 - 6182 -- Advertising
- HF 5437 - 5444 -- Sales Promotion
- HF 5717 -5734.7 -- Business Communication
Business Librarian |
 Trip Wyckoff Links: Profile & Guides Office Hours: SC Office Hours: By Appointment; available most Tu 6-9 (email for availability) Education: MLS Areas of Responsibility: College of Business |
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