This is the "Home" page of the "Advertising" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

Advertising   Tags: advertising, communication, media  

Last Updated: Mar 24, 2014 URL: Print Guide RSS UpdatesEmail Alerts

Home Print Page



This research guide is intended to help you with your advertising research. You will find library resources (and web resources) about advertising, consumer behavior, branding, advertising agencies, and much more.



The goal of the School of Communication is to provide a broad-based set of intellectual and communication skills which prepare one for a career in the communication field. Advertising students will focus on account management, creative strategy, media planning and research skills.

School of Communication

Related guides

Public Relations
by Kyung Kim, Trip Wyckoff - Last Updated Aug 24, 2012
29 views this year
*Communication & Media Studies
by Pam Doffek, Leila Gibradze - Last Updated Aug 5, 2014
Resource guide for the Communication and Media Studies disciplines.
292 views this year
Media/Communication Studies
by Pam Doffek, Leila Gibradze - Last Updated Jul 15, 2014
136 views this year
Hispanic Marketing Communication
by Pam Doffek, Leila Gibradze - Last Updated Mar 28, 2014
68 views this year

As Us Now


Advertising 101



Subject Headings

Try searching in the FSU catalog with these key search terms.

  • Advertising
  • Advertising Agencies
  • Advertising Campaigns
  • Advertising Management
  • Deceptive Advertising
  • Global Advertising
  • Media Planning
  • Mass Media Law
  • Sales Promotion
  • Advertising -- Social Aspects

Call Numbers

The Library of Congress (LC) Classification for call numbers represent the subject of the book. The majority of the "advertising" books are located on the 3rd floor at Strozier. Addtional materials, such as reference books and documents will be found on the ground floor.

  • HF 5801 - 6182   --   Advertising
  • HF 5437 - 5444   --   Sales Promotion
  • HF 5717 -5734.7 --   Business Communication  

Business Librarian

Profile Image
Trip Wyckoff
Contact Info
0027G Strozier Library
Scholars Commons - Basement
Send Email
Office Hours:
SC Office Hours: By Appointment; available most Tu 6-9 (email for availability)
Areas of Responsibility:
College of Business

Business Librarian

Profile Image
Kyung Kim
Contact Info
Office: 0027J Scholars Commons (in Strozier Library)

Send Email
MA, PhD (in Information Science)

Loading  Loading...