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Resources for Introduction to Music Entrepreneurship, MUS3934

What do you know about your community?

You have an idea. But what do you know about your target population?

  • Social Explorer
    • Uses information from the US Census. Can search for demographic information, including income, own vs. rent, etc. Can be useful to target geographic areas (zip codes) for marketing purposes.
  • iPOLL databank
    • Marketing survey results, including surveys conducted by Gallup and others. Can provide insight into trends and values.
  • Statistical Abstract of the U.S.
    • Also uses information from the US Census. However, one can focus a search by industry. If the data from the Statistical Abstract isn't enough, the table links to the US Census site, where the data can be broken down further. 
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