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MAR5125 Marketing Strategy in the Global Environment

This research guide was designed for MAR5125 Marketing Strategy in the Global Environment class (Instructor: Prof. Ruby Lee) in Summer 2015.

How to Cite Common Business Sources

To find information on how to cite common business sources, such as:

  • articles
  • print books
  • annual report/10-K
  • working papers
  • web sources
  • images, tables, charts
  • lecture notes

Please check out the following libguides:

APA Style: In-Text Citation

What You Are Citing

In-Text  Citation

 

 

 Entire Work

 

(Rogers, 2008)

 

 

 

Specific Page

 

 

(Rogers, 2008, p.39)

 

 

 

If author’s name is included in the text of the sentence

 

 

Rogers (2008, p.9) claims that…

 

**Use only the date, or data and page number(s).


 

Online article with no page numbers

 

(Mayers, 2009, para.3)

 

(Childs, 2003, Introduction, para.2)


 

One author

 

Reference List:

Chance, K. (2005)

 

 

 

(Chance, 2005)

 

 

Two authors

 

Reference List:

Matthews, A. & Keats, J.  (1999)

 

 

 

 

(Matthews & Keats, 1999)

 

Three to five authors

 

Reference List:

Hunt, G. , Vail, M., & Plum, T. (1986)

 

 

First Citation:

(Hunt, Vail, & Plum,  1986)

Subsequent Citations

(Hunt et al., 1986)

 

Six or seven authors

 

Reference List:

Phelps, B. , Lima, M., Gomez, L., MacArthur, T., Gansu, S., & Jepes, N. (2001)

 

 

 

(Phelps et al., 2001)

 

Group Author

 

Reference List:

American Library Association. (2009).

 

 

First Citation:

(American Library Association [ALA], 2009)

 

Subsequent Citations:

(ALA, 2009)

 

 

No author(s) listed

 

Reference List:

 

None to claim their bones: Relics of an old Brooklyn graveyard. (1888, April 12). New York Times, pp.3-4. Retrieved from http://www.nytimes.com

 

 

 

(“None to Claim Their Bones”, 1888)

 

**If the title contains a colon, only use the text before the colon in the in-text citation.

 

Undated Sources

 

 

 

(King, n.d.)

 

Citing a source within a source

 

Reference List:

Linhares, A., & Brum,P.(2007). Understanding our understanding of strategic scenarios: What role do chunks play? Cognitive Science, 31 (6), 989-1007.

 

 

 

Fredericks study (as cited in Linhares & Brum, 2007) found that…

 

**Your in-text citations gives credit to second source

APA Style: How to Format a Reference List

Source

Reference List Citation

 

 

 

Book

 

Author, A. A. (Year of publication). Title of work: Capital letter also for subtitle. Location: Publisher.

 

Example:

Calgry, R. C. (1991). First Step to Career Success. Washington, DC: USA Publications.

 

 

 

 

Edited Book

 

 

Editor(s) (Eds.). (Year of publication). Title of Work. Location: Publisher.

 

Example:

Duncan, J., & Gunn, K. (Eds.). (1993). Consequences of Fame. Chicago: Sage Press.

 

 

 

Article or Chapter in an Edited Book

 

Author, A. A., & Author, B. B. (Year of publication). Title of chapter. In A. Editor & B. Editor (Eds.), Title of book (pages of chapter). Location: Publisher.

 

Example:

McCarthy, A. (2001). Studying Soap Opera. In Glen Creeber  (Eds.), The Television Genre Book (47-49). London: BFI Publishing.

 

 

E-Book

 

NetLibrary

 

Kornblum, W. (2002). At sea in the city: New York from the water’s edge. Chapel Hill, NC: Algonquin Books. Retrieved from http://www.workman.com/Algonquin

 

**Use the homepage URL of the publisher of the book after the words “Retrieved from.”

 

Free Web

 

Seton, E.T. (1911). The Arctic prairies: A canoe-journey of 2,000 miles in search of the caribou. New York, NY: C. Scribner’s Sons. Retrieved from Project Gutenberg: http://www.gutenberg.org/etext/6818

 

 

Article in a Periodical: (journal/magazine)

 

 

**If articles from a library database are “easily located, do not provide database information. If the article is difficult to locate, then you can provide database information.” ~Purdue Online Writing Lab.

 

Journal:

Author, A. A., Author, B. B., & Author, C. C. (Year). Title of article. Title of Periodical, volume number(issue number), pages.

 

Example:

Scruton, R. (1996). The eclipse of listening. The New Criterion, 15(30), 5-13.

 

Magazine:

Author(s). (Year). Title of article. Title of Periodical, issue number, pages.

 

Example:

Henry, W. A., III. (1990, April 9). Making the grade in today's schools. Time, 135, 28-31.

 

 

 

 

 

 

Newspaper article

 

IN PRINT

Newspaper:

Author(s). (Year, Month Day). Title of article. Title of newspaper, page numbers.

 

Example:

Brown, P.L. (1999, September 5). Tiffany glass and other tales from the crypt. New York Times, pp. 1, 5.

 

ONLINE

Author, A. A. (Year, Month Day). Title of article. Title of Newspaper. Retrieved from http://www.someaddress.com/full/url

 

Example:

Foreman, J. (2003, August 12). Allston gothic. Boston Globe. Retrieved from http://www.boston.com/03_8_12/allston

 

 

Article from online periodical (free web)

 

Author, A. A., & Author, B. B. (Date of publication). Title of article. Title of Online Periodical, volume number(issue number if available). Retrieved from http://www.someaddress.com/full/url/

Example:

Berns, D. (2002). 10 tips on writing. Writer’s Guide. Retrieved from http://www.writersguide.com/articles/10tips

 

 

Entire Web Site

 

In APA style there is no need to include an entry for an entire web site in your reference list as long as you identify the source clearly in the text of your paper.

 

Example:

 

The Purdue University Online Writing Lab was extremely helpful in understanding the differences between APA and MLA style (http://owl.english.purdue.edu/).

 

 

Page within a Web Site

 

Purdue University Online Writing Lab. (2009). Reference List: Electronic Resources. Retrieved November 29, 2009, from http://owl.english.purdue.edu/owl/resource/560/10/

 

 

Images

 

Library Database

 

Artist. (Year). Title of work [medium]. Location of original work. Retrieved from database.

 

Example:

Rousseau,H. (1896). The ship in the storm [Painting]. Musee de l’Orangerie, Paris. Retrieved from Oxford Art Online Database.

 

Image Reproduced in a printed source

 

Artist. (Year) Title of work  [medium]. Location of original. Title of reproduced work. By author(s). Location: Publisher. Page number.

 

Example:

Rosseau, H. (1896). The ship in the storm [Painting]. Musee de l’Orangerie, Paris. Henri  Rousseau: Jungles in Paris. By Claire Fresches et al. Washington, DC: National Gallery of Art, 232.

 

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