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- Television Bureau of Advertising
Reports, data, and analysis under Markets and Stations, Media Comparisons (includes all types of media including social media), Research, Industry Trends, and Political (covers political ad spending and presidential campaigns).
- Video Advertising Bureau
Profiles of cable networks that include data on viewership demographics and lifestyle. Network profiles can also be browsed by multicultural groups, demographics, sports categories, gender, and programming.
- Word of Mouth Advertising
Check the blog and resources links to find articles, book chapters, videos, and slides on various aspect of word of mouth marketing.