SOP3004: Social Psychology

You are a member of a social world on a planet that is home to about 7 billion people. This social world is filled with paradox, mystery, suspense, and outright absurdity. Explore how social psychology can help you make sense of your own social world with this engaging and accessible book. Roy F. Baumeister and Brad J. Bushman's SOCIAL PSYCHOLOGY AND HUMAN NATURE, 3rd Edition can help you understand one of the most interesting topics of all--the sometimes bizarre and baffling but always fascinating diversity of human behavior, and how and why people act the way they do.

The potential for cognitive neuroscience to shed light on social behaviour is increasingly being acknowledged and is set to become an important new approach in the field of psychology. Standing at the vanguard of this development, The Cognitive Neuroscience of Social Behaviour provides a state-of-the-art contribution to a subject still in its infancy. Divided into three parts, the book presents an overview of research into neural substrates of social interactions, the cognitive neuroscience of social cognition and human disorders of social behaviour and cognition.

Humans, like other primates, are intensely social creatures. One of the major functions of our brains must be to enable us to be as skilful in social interactions as we are in our interactions with the physical world (eg recognizing objects and grasping them). Furthermore, any differences between human brains and those of our nearest relatives, the great apes, are likely to be linked to our unique achievements in social interaction and communication rather than our motor or perceptual skills. In particular, humans have the ability to mentalize (or mind read), that is to perceive and communicate mental states, such as beliefs and desires. A key problem facing science therefore, is to uncover the biological mechanisms underlying our ability to read other minds and to show how these mechanisms evolved. To solve this problem we need to do experiments in which people (or animals) interact with one another rather than behaving in isolation. Such experiments are now being conducted in increasing numbers and many of the leading exponents of such experiments have contributed to this volume. 'The Neuroscience of Social Interactions' will be an important step in uncovering the biological mechanisms underlying social interactions - undoubtedly one of the major programs for neuroscience in the 21st century.