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Hispanic Marketing Communication   Tags: advertising, communication, hispanic marketing, latinos, media, spanish media  

Last Updated: Mar 28, 2014 URL: Print Guide RSS UpdatesEmail Alerts

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This research guide will help you find and select resources about the Hispanic Market, Spanish media, and consumer behavior.

If you are interested in the Hispanic Marketing Communication course, minor, or certificate, please visit the program website


Call Numbers

The Library of Congress (LC) Classification for call numbers represent the subject of the book. The majority of the marketing books are located on the 3rd floor at Strozier. Addtional materials, such as reference books and documents will be found on the ground floor.

  • HF 5001-6182 --- Business
  • HF 5410-5422 --- Marketing
  • HF 5801-6182 --- Advertising
  • HF 5717-5735 --- Business Communication
  • E184-185.98 --- Elements in the population

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Subject Headings

Try searching in the FSU catalog with these key search terms. Note: You may use the drop-down menu and select "Subject Headings".

  • Hispanic American Consumers
  • Marketing -- Hispanic Americans
  • Advertising -- Hispanic Americans
  • Selling -- Hispanic Americans
  • Target Marketing -- United States
  • Consumer Behavior -- United States
  • Hispanic American mass media
  • Market Segmentation -- United States
  • Multiculturalism -- United States
  • Consumers -- United States -- Attitudes
  • Hispanic Americans -- Language
  • Hispanic Americans -- Population -- Statistics

Goldstein Library Director

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Pam Doffek
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Goldstein Library, Shores Building, Room 106B
850 644-0461
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Areas of Responsibility:
LIS, IT, Comm, Comm Disorders

Assistant Librarian

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Leila Gibradze
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Goldstein Library, Shores Bld.
(850) 645-8418
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