This research guide will help you find and select resources about the Hispanic Market, Spanish media, and consumer behavior.
If you are interested in the Hispanic Marketing Communication course, minor, or certificate, please visit the program website http://hmc.comm.fsu.edu/
The Library of Congress (LC) Classification for call numbers represent the subject of the book. The majority of the marketing books are located on the 3rd floor at Strozier. Addtional materials, such as reference books and documents will be found on the ground floor.
Try searching in the FSU catalog with these key search terms. Note: You may use the drop-down menu and select "Subject Headings".