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Industry Research: Home

Basic guide to finding industry information using FSU resources.


Five Steps to Industry Research

1.  Identify your industry, many industries don’t have NAICS codes so use databases like Hoovers Academic, Business Source Complete and ABI/Inform Compete.

2.  Search for an industry survey or report in our major industry resources: IBISWorld, NetAdvantage, and Plunkett Research Online. These profiles are often cover a particular industry at a very high or generic level.

3.  For very specific industry research, we have a number of specialized databases that provide specific information on an industry.

4.  A final step to finding industry specific information is to focus on industry and trade association and specialized industry journal information. This information can be found in the Gale Directory Library (Directory of Publications & Broadcast Media, Encyclopedia of Associations, etc.) and Ulrich's Global Serial Directory.

5.  If you are unable to find industry information for the industry you are looking for, please contact one of your business librarians listed on the right. Industry research is often difficult.

Entrepreneurial Outreach Librarian

Trip Wyckoff's picture
Trip Wyckoff
Room 0027k
Strozier Library


Industry Profiles

Classification Codes (NAICS/SIC codes)

NAICS: North American Industrial Classification Codes

Use the NAICS (North American Industrial Classification System) codes to find market size, develop lists of competitors, suppliers or customers, find industry ratios, and more.

If you are looking for market size or trying to gage how many competitors are there in an industry a useful resource are Concentration Ratios. A concentration ratio is a measure of the total output produced in an industry by a given number of firms in the industry. They generally show the market control of the largest firms in an industry. It does not tell you which are the firms but generally (especially in concentrated markets) one can assign names. Not all interested are included and often a very specific industrysegement  will make up some part of a much larger industry market.

SIC: Standard Industrial Classification codes

The Standard Industrial Classification (abbreviated SIC), established in 1937, is a United States government system for classifying industries by a four-digit code.  The project was designed to classify "industries" in the broad sense of all economic activity. As the definition of US “industry” has changed from a manufacturing focus to idea or services focus the SIC code was less useful. There are many databases that make use of the SIC. Use these if your industry research is older.

Additional Classification Codes

Industrial Internet Resources

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