1. Consult business literature and databases for the organizational behaviors, corporate communication, and corporate social responsibilities related aspects of PR.
The Library of Congress (LC) Classification for call numbers represent the subject of the book. The majority of the "public relations" books are located on the 3rd floor at Strozier. Addtional materials, such as reference books and documents will be found on the ground floor.
HD 49-49.5 Crisis Management -- Emergency Management
Wall Street JournalAn indispensable source for business professionals, providing business and financial news coverage, personal and company profiles, feature reporting, special reports, and regular columns.
ABI/Inform DatelineCovers more than 140 local, city, state, and regional business publications as well as business-oriented newswire services across the U.S.
News Databases
Access World News Research CollectionThis link opens in a new windowFind current and archived state, national, and international full-text articles on issues, events, people, government and more with over 4,500 newspapers and other news sources including the Miami Herald (5/19/82–Current), Orlando Sentinel (4/1/85–Current), and USA Today (7/1/87–Current). Also includes: Access Business News, Access International News, Access Military, Government, and Defense, Access Newswires & Transcripts, and Acceda Noticias.
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Business InsightsThis link opens in a new windowProvides company profiles, company brand information, rankings, investment reports, company histories, chronologies, and industry news and information from 1980- (Business and Company Resource Center with PROMT, Newsletters, and Investext Plus).
Insider IntelligenceThis link opens in a new windowInsider Intelligence is a definitive source of independent analysis based on vetted and transparently sourced data. The platform gives users access to the latest content from Financial Services, Retail & eCommerce, and Digital Marketing.
IBISWorld Industry Market ResearchThis link opens in a new windowA collection of Industry Market Research and Industry Risk Ratings. Coverage includes over 700 U.S. industries in over 1100 industry-specific reports. Research reports contain trends, statistics and analysis on market size, market share of competitors, forecasting, and industry growth rates. Performance analysis includes emerging trends, recent production performance and 5 year forecasts. The US Specialized Industry Reports series covers niche industries such as pawn shops, boat insurance companies, air gun manufacturers and circus operators.
Mintel AcademicThis link opens in a new windowMintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
Industries covered include: Automotive Beauty Consumer Electronics Digital Media Drink Financial Services Food Foodservice Health & Wellness Household Personal Care Packaging Retail Sport & Entertainment Travel & Tourism
Tutorials: Interactive Databook Training (10:39) A 10-minute tutorial video on how to navigate Interactive Databook, how to explore demographics, and customize your own consumer data report.
Abbreviation: mintel Vendor: Mintel International Group Coverage: 2001Current Subjects: Business, Communication, Hospitality, Marketing Type: Datasets / Statistics, Reports
Journal Articles and Trade Articles
Databases
Communication & Mass Media CompleteThis link opens in a new windowCommunication & Mass Media Complete (CMMC) offers full text and cover-to-cover indexing and abstracts for journals covering communication, mass media, linguistics, rhetoric, language, logic, and other closely related fields. Content includes more than 440 full-text journals, Cover-to-cover indexing and abstracts for 670 journals, and 5,500 author profiles.
ABI/INFORM CollectionThis link opens in a new windowDocuments in ABI/INFORM Collection (the most comprehensive version of ABI/INFORM) number over 40 million. Over 90% of the articles can be found right in the database. For the remaining 10%, summaries and links to other resources are provided. Publications are precisely indexed and various search aids and tools are provided in the ProQuest platform to help users find information. Tools for citation generation, emailing and printing articles of interest are also provided on the platform.
Subjects include: Business Economic conditions Corporate strategies Management theory Management techniques Business trends Competitive landscape and product information Accounting Finance
Abbreviation: abi-com Vendor: ProQuest Subjects: Accounting, Business, Business Legal Studies, Communication, Economics, Entrepreneurship, Finance, Hospitality, Insurance, Real Estate, Risk Management, Urban and Regional Planning Type: Indexes / Catalogs
Business Source CompleteThis link opens in a new windowBusiness Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database. Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
International Public Relations AssociationIPRA delivers benefits to its public relations practitioners and communications professionals in three ways: professional, financial, and intellectual. --website
Entrepreneur.comEntrepreneur provides links to articles on getting press, PR basics and public speaking
Institute for Public Relations"As an independent nonprofit, the Institute for Public Relations answers the need for evidence and accountability by fueling the science beneath the art of public relations" -- website
Pew Research Center for the People & the PressThe Pew Research Center for the People & the Press is a public opinion research organization that studies attitudes toward politics, the press and public policy issues.
Public Relations Society of America"PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members" -- website
The Center for Media and Democracy's PR WatchThe Center for Media and Democracy (CMD) is a non-profit investigative reporting group who focuses on exposing corporate spin and government propaganda.