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CTE 5834: Merchandising Theory and Research - Schofield

This course focuses on the theories utilized in merchandising, including evaluating the use of these theories in current research. This guide provides guidance to students on the initial research design of the their topic and how to choose and use a citat

Study the literature related to your topics to understand previous research, key themes, issues, variables, methodologies, limitations, terminology, controversies, and gaps in the current research.  Identify significant researchers and scholars working in the area.  Consult a variety of sources such as websites, research blogs, books, journal articles

Key Databases

Journal Search

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