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CTE 5834: Merchandising Theory and Research - Schofield
This course focuses on the theories utilized in merchandising, including evaluating the use of these theories in current research. This guide provides guidance to students on the initial research design of the their topic and how to choose and use a citat
Study the literature related to your topics to understand previous research, key themes, issues, variables, methodologies, limitations, terminology, controversies, and gaps in the current research. Identify significant researchers and scholars working in the area. Consult a variety of sources such as websites, research blogs, books, journal articles
Documents in ABI/INFORM Complete (the most comprehensive version of ABI/INFORM) number over 40 million. Over 90% of the articles can be found right in the database. For the remaining 10%, summaries and links to other resources are provided. Publications are precisely indexed and various search aids and tools are provided in the ProQuest platform to help users find information. Tools for citation generation, emailing and printing articles of interest are also provided on the platform.
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database.
Details: Locate articles from over 8,500 scholarly business journals covering management, economics, finance, accounting, international business and much more. Additional full text content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analysis, faculty seminars (videos), and more.
Format: Full text, HTML, PDF
Coverage: Varies by publication, as early as, 1886, some titles are available from Issue 1, Volume
APA delivers all of its databases on APA PsycNET. Based on years of user research and usability testing, APA PsycNET is designed specifically for APA databases, with all searchable fields mapped to APA products.
Produced by the Institute of Textile Technology, the Textile Technology Digest (TTD) database contains bibliographic citations, with abstracts, and provides international coverage of the literature of textiles and related subjects derived from resources held in the Institute's library.
WGSN (Worth Global Style Network) is the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. Keywords: Trade Shows, Marketing, Retail, Celebrity, Buying, Visual, Merchandising, Business.
