Research Guides: Consulting Club Guide: Market

Market Research Reports

Mintel Academic
Mintel Academic offers comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles.
Industries covered include:
Automotive
Beauty
Consumer Electronics
Digital Media
Drink
Financial Services
Food
Foodservice
Health & Wellness
Household
Personal Care
Packaging
Retail
Sport & Entertainment Travel & Tourism

Tutorials:
Interactive Databook Training (10:39)
A 10-minute tutorial video on how to navigate Interactive Databook, how to explore demographics, and customize your own consumer data report.

Abbreviation: mintel
Vendor: Mintel International Group
Coverage: 2001–Current
Subjects: Business, Communication, Hospitality, Marketing
Type: Datasets / Statistics, Reports
Business Source Complete
Business Source Complete offers comprehensive full-text coverage plus indexing and abstracts for scholarly, as well as, trade and industry business journals, dating back as far as 1886. Market Research Reports, Company Reports and Industry Reports are also available.
Abbreviation: bscomp
Vendor: EBSCO
Coverage: 1886–Current
Subjects: Business, Business Legal Studies, Communication, Entrepreneurship, Finance, Hospitality, Insurance, Management & Strategy, Marketing, Real Estate, Retail Entrepreneurship, Sport Management, Urban and Regional Planning
Type: Datasets / Statistics, E-Book Collections, E-Journal Collections, Encyclopedias & Dictionaries, Proceedings, Reports

Consumers

RKMA Market Research Handbooks
Richard K. Miller & Associates (RKMA), founded in 1972, publishes handbooks focused on marketing and the consumer marketplace.
Abbreviation: rkmabk
Vendor: Richard K. Miller & Associates
Subjects: Business, Communication, Hospitality, Management & Strategy, Marketing, Sport Management
Type: E-Book Collections

Bureau of Labor Statistics: Consumer Expenditure Survey
Data on consumer expenditures across major consumer spending categories.
US Census Data
Primary way to access Census Bureau data, including releases from the 2018 American Community Survey, 2017 Economic Census, 2020 Census and more. Use data.census.gov to view, print, and download statistics about population, housing, industry, and business.