Research Guides: Consulting Club Guide: Market

Market Research Reports

Mintel Academic This link opens in a new window
Mintel Academic offers comprehensive research reports on consumer markets and products in U.S., related demographic data and analysis, and articles on trends in global consumer markets. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles.
Industries covered include:
Automotive
Beauty
Consumer Electronics
Digital Media
Drink
Financial Services
Food
Foodservice
Health & Wellness
Household
Personal Care
Packaging
Retail
Sport & Entertainment Travel & Tourism

Tutorials:
Interactive Databook Training (10:39)
A 10-minute tutorial video on how to navigate Interactive Databook, how to explore demographics, and customize your own consumer data report.

Resource URL: https://clients.mintel.com
Abbreviation: mintel
Vendor: Mintel International Group
Coverage: 2001Current
Subjects: Business, Communication, Hospitality, Marketing
Type: Datasets / Statistics, Reports
Business Source Complete This link opens in a new window
Business Source Complete offers comprehensive full-text coverage plus indexing and abstracts for scholarly, as well as, trade and industry business journals, dating back as far as 1886. Market Research Reports, Company Reports and Industry Reports are also available.
Resource URL: http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=bsi
Abbreviation: bscomp
Vendor: EBSCO
Coverage: 1886–Current
Subjects: Business, Business Legal Studies, Communication, Entrepreneurship, Finance, Hospitality, Insurance, Management & Strategy, Marketing, Real Estate, Retail Entrepreneurship, Sport Management, Urban and Regional Planning
Type: Datasets / Statistics, E-Book Collections, E-Journal Collections, Encyclopedias & Dictionaries, Proceedings, Reports
Insider Intelligence This link opens in a new window
Mainly used for research on internet, social media, advertising, digital, technology use and adaption, mobile, mobile marketing, demographics and more. Reports and articles may be downloaded in several formats.
Resource URL: https://totalaccess.emarketer.com/Extranet.aspx?floridastateuniversity
Abbreviation: emarket
Vendor: Insider Intelligence
Coverage: Current
Subjects: Business, Communication, Finance, Hospitality, Marketing
Type: Datasets / Statistics

Consumers

RKMA Market Research Handbooks This link opens in a new window
Richard K. Miller & Associates (RKMA), founded in 1972, publishes handbooks focused on marketing and the consumer marketplace.
Resource URL: http://www.rkma.com/fsu/libraries
Abbreviation: rkmabk
Vendor: Richard K. Miller & Associates
Subjects: Business, Communication, Hospitality, Management & Strategy, Marketing, Sport Management
Type: E-Book Collections
DemographicsNow (Gale Business) This link opens in a new window
Demographic, psychographic and business statistics searchable and mapable by place: zip code, city, county, state,or other geographic boundaries.
Resource URL: https://link.gale.com/apps/DNOW?u=tall85761
Abbreviation: demnow
Vendor: Gale
Subjects: Communication, Demography and Population Studies, Geography, Hospitality, Public Health
Type: Datasets / Statistics, Maps

Bureau of Labor Statistics: Consumer Expenditure Survey
Data on consumer expenditures across major consumer spending categories.
US Census Data
Primary way to access Census Bureau data, including releases from the 2018 American Community Survey, 2017 Economic Census, 2020 Census and more. Use data.census.gov to view, print, and download statistics about population, housing, industry, and business.