Consumer behavior 2023 by
Presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented.
The American Marketplace: demographics and spending patterns by 
Best Customers : demographics of consumer demand by 
Household Spending:Who Spends How Much on What by 
Latinos, Inc.: the Marketing and Making of a People by 
Latino Stats: American Hispanics by the Numbers by 
Quinceañera Style: Social Belonging and Latinx Consumer Identities by 
Shifting Boundaries: Immigrant Youth Negotiating National, State, and Small-Town Politics by
People who spoke a language other than English at home by Hispanic origin and race, 2009 by Tallese D. Johnson et al. | American Community Survey Briefs.
Selig Center for Economic Growth (U of Georgia) : Search the site with a keyword Hispanic
Black Privilege: Modern Middle-Class Blacks with Credentials and Cash to Spend by 
Black stats : African Americans by the numbers in the twenty-first century by 
Buy Black: How Black Women Transformed US Pop Culture by
Buy Black examines the role American Black women play in Black consumption in the US and worldwide, with a focus on their pivotal role in packaging Black feminine identity since the 1960s. Through an exploration of the dolls, princesses, and rags-to-riches stories that represent Black girlhood and womanhood in everything from haircare to Nicki Minaj's hip-hop, Aria S. Halliday spotlights how the products created by Black women have furthered Black women's position as the moral compass and arbiter of Black racial progress. Far-ranging and bold, Buy Black reveals what attitudes inform a contemporary Black sensibility based in representation and consumerism. It also traces the parameters of Black symbolic power, mapping the sites where intraracial ideals of blackness, womanhood, beauty, play, and sexuality meet and mix in consumer and popular culture.
Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers by 
American History Unbound : Asians and Pacific Islanders by 
Asian American Assimilation:ethnicity, immigration, and socioeconomic attainment by Mintel Academic database has the "Multicultural" category under the Demographics tab.
Search the database with "Asian" OR "Asian American"
Buying Gay: How Physique Entrepreneurs Sparked a Movement by 
LGBTQ Stats: Lesbian, Gay, Bisexual, Transgender, and Queer People by the Numbers by 
Selling Out: The Gay and Lesbian Movement Goes to Market by Mintel Academic database.
Search the database with LGBTQ
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