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ADV 5605 Account Planning

This guide was designed for Dr. Jaejin Lee's Class in Fall 2022

Consumer Demographics

Hispanic/Latinx

 

African-Americans

  • BlackDemographics.com 
  • African American Data Links (from U.S. Census Bureau) 
  • African Americans Community (African American trends and news from Nielsen) 
    For more results from Nielsen, run the following query at Google
    site:nielsen.com (black OR "African American")   
  • Black Digital Fact Pack 2021 from Hispanic Marketing Council
  • Reports from Advertising Age 
    Run the following query at Google
    site:adage.com (black OR "African American") AND consumer 
  • Mintel Academic database has the "Multicultural" category under the Demographics tab. 
    Or, search the database with a keyword black 
    Mintel's recent reports include:
    • Black Consumers and Health - US 
    • Black Consumers' Culture & Community
    • Black Consumers and Media Consumption
       

Asian-Americans

LGBTQ

Other Demographic Groups

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