Research Guides: Social Marketing: Case Studies: Books & Journals

Images Search

Source: HIV.gov
At an image search engine or photo stocks, try the following queries to find campaign posters, and visit the source site to learn about the cases.

HIV (campaign OR "social marketing")
recycling (campaign OR "social marketing")
coastal cleanup (campaign OR "social marketing")
"energy saving" campaign behavior change

Case Studies: Books

Case Studies on Social Marketing: A Global Perspective by M. Mercedes Galan-Ladero (Editor); Helena M. Alves (Editor)
Call Number: eBook
Publication Date: 2019
Fostering Sustainable Behavior: An Introduction to Community-based Social Marketing by Doug McKenzie-Mohr
Call Number: eBook
Publication Date: 2011 (3rd ed.)
Social Marketing to Protect the Environment: What Works by Doug McKenzie-Mohr; Nancy R. Lee; P. Wesley Schultz; Philip Kotler
Call Number: eBook
Publication Date: 2011
Success in Social Marketing: 100 Case Studies from Around the Globe by Nancy R. Lee; Philip Kotler
Call Number: eBook
Publication Date: 2022

Key Journals

Journal of Social Marketing
Publication Date: 2011-
Social Marketing Quarterly
Publication Date: 1994-
Journal of Public Policy & Marketing
Publication Date: 1983-

Case Studies : Other Resources

Centers for Disease Control & Prevention > Division of Nutrition, Physical Activity, and Obesity
Data, strategies, and success stories to prevent chronic diseases by promoting good nutrition, regular physical activity, and a healthy weight.
Centers for Disease Control & Prevention > Gateway to Health Communication
Check out the "Featured Campaigns" section for their current campaigns. The "Health Communication Science Digest" section features the latest updates on health topics.
International Social Marketing Association
A federation of individuals and regional member associations.
National Social Marketing Centre
Based in the UK, aims to maximize the effectiveness of behavior change programs across the globe. Look for the Resrouces > ShowCase section for projects that have used social marketing.
Tools of Change
An extensive, freely-accessible collection of full-length voluntary behavior change, social marketing and cbsm case studies available on the web. Check for "Planning Guide" and "Case Studies" sections
World Social Marketing Conference