Dig into marketing data with WARC, MRI Simmons, and AdAge.
Learn what makes consumers tick and how brands win attention. Great for marketing majors and entrepreneurs.
Ad Age is a resource for advertising and marketing industry news, with data on marketers, ad campaigns, and advertising spending by company and industry wide. To access: 1) create an Ad Age account; 2) enter your @fsu.edu email; 3) select Check Eligibility; 4) register for an account. FSU has access to the Ad Age Digital Edition and Data Center.
Abbreviation: adage
Vendor: Crain Communications
Subjects: Communication, Demography and Population Studies, Marketing, Statistics
Type: Datasets/Statistics
The J. Walter Thompson Company archive stands alone as the single most complete and informative corporate record of the history of modern advertising. It includes the account files of some of the world’s biggest brands, such as Kraft, Kodak, Oscar Mayer, and Pan Am.
Abbreviation: jwtada
Vendor: Adam Matthew Digital Ltd
Subjects: History
Type: Historical / Primary Sources
MRI Simmons Catalyst is a consumer intelligence and discovery platform that provides information on consumer behaviors, brand consumer messaging, cross-channel marketing, and media planning tactics.
This database includes information about advertising and rates in all types of media sources. FSU has access to Multicultural & Inclusive Media, search media properties by the audiences they serve; Digital Networks & Ad Tech, digital insights and content overviews for websites and networks; and Newspapers, circulation and page rates for local and national papers.
Abbreviation: srds
Vendor: SRDS
Subjects: Communication, Demography and Population Studies, Marketing, Statistics
Type: Datasets/Statistics
Explore a curated collection of United States statistics in Sage Data. With this dynamic tool, you can scan and search the contents of billions of datasets, compare and contrast variables of interest, and create customized views in tables, maps, rankings, and charts. Views also include descriptive summaries of the datasets and data sources. Datasets cover a wide range of subjects—business, finance, banking, economics, sociology, political science, demography, agriculture, education, international studies, criminal justice, housing and construction, labor and employment, energy resources and industries, and more. Sources include public, private/commercial, and nongovernmental organizations.
Subjects: Statistics and Data, Business, Finance, Economics, Sociology, Political Science, International Studies, International Relations, Demography, Agriculture, Education, Criminal Justice, Housing and Construction, Labor and Employment, Energy Resources and Industries, Climate and Weather.
Abbreviation: dpf
Vendor: SAGE Publishing
Subjects: Communication, Criminology and Criminal Justice, Demography and Population Studies, Finance, Food, Geography, International Affairs, Law, Political Science, Public Health, Public Safety and Security, Social Work, Statistics, Urban and Regional Planning
Type: Citation Management, Datasets / Statistics, Directories, Government Publications, Historical / Primary Sources, Maps
WARC is a marketing information service that offers a comprehensive range of marketing information including case studies, research papers, conference reports, and authoritative industry data.
Abbreviation: warc
Vendor: Ascential Events (Europe)
Subjects: Business, Hospitality, Marketing
Type: Datasets / Statistics, Reports
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