Research Guides: Business Plans &amp; Models: Ideation

Ideation

Finding an Idea
Harvard Business School's resources for developing new entrepreneurial ideas.

Key Ideation Magazines

Good Databases for Ideation

Statista This link opens in a new window
Statista is a leading provider of market and consumer data. Statista consolidates statistical data on over 80,000 topics from more than 22,500 sources.
Resource URL: https://www.statista.com/
Abbreviation: stati
Vendor: Statista
Subjects: Business, Communication, Demography and Population Studies, Economics, Hospitality, Marketing, Public Health, Urban and Regional Planning
Type: Datasets / Statistics
Mintel Academic This link opens in a new window
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
Industries covered include:
Automotive
Beauty
Consumer Electronics
Digital Media
Drink
Financial Services
Food
Foodservice
Health & Wellness
Household
Personal Care
Packaging
Retail
Sport & Entertainment Travel & Tourism

Tutorials:
Interactive Databook Training (10:39)
A 10-minute tutorial video on how to navigate Interactive Databook, how to explore demographics, and customize your own consumer data report.

Resource URL: https://clients.mintel.com
Abbreviation: mintel
Vendor: Mintel International Group
Coverage: 2001Current
Subjects: Business, Communication, Hospitality, Marketing
Type: Datasets / Statistics, Reports
Stash Permanent Collection This link opens in a new window
The STASH PERMANENT COLLECTION keeps creative professionals and students inspired with the planet's largest online video archive of motion design, animation, and VFX projects. Curated by the editors of Stash Magazine, the Collection streams over 5,000 outstanding video projects including commercials, music videos, title sequences, brand films, game trailers, and short films—PLUS behind the scenes features and exclusive interviews with the creators.
Resource URL: https://www.stashmedia.tv/login.php
Abbreviation: spc
Vendor: Stash Media
Subjects: Communication, Film Studies
Type: Streaming Video
IBISWorld Industry Market Research This link opens in a new window
A collection of Industry Market Research and Industry Risk Ratings. Coverage includes over 700 U.S. industries in over 1100 industry-specific reports. Research reports contain trends, statistics and analysis on market size, market share of competitors, forecasting, and industry growth rates. Performance analysis includes emerging trends, recent production performance and 5 year forecasts. The US Specialized Industry Reports series covers niche industries such as pawn shops, boat insurance companies, air gun manufacturers and circus operators.
Resource URL: http://www.ibisworld.com/
Abbreviation: ibisworld
Vendor: IBISWorld
Subjects: Business, Communication, Entrepreneurship, Finance, Hospitality, Marketing
Type: Reports

Subject Guide

Trip Wyckoff

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Room 0027k
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850-645-1475

Subjects: Accounting, Business, Data Analytics and Information Systems, Economics, Entrepreneurship, Finance, Insurance, Real Estate, Risk Management, Sports & Recreation Management