Business Research 101 Badge: Class 3: Marketing Research
This guide provides information on the BR101 classes. It also provides links to resources used, sample searches for practice and questions for assessment.
Subjects include:
Business
Economic conditions
Corporate strategies
Management theory
Management techniques
Business trends
Competitive landscape and product information
Accounting
Finance
Set up a My Research Account in ProQuest to save documents, searches, alerts and more (go to the top right corner of any ProQuest database).
Provided through a contribution from the Jim Moran Institute for Global Entrepreneurship in partnership with University Libraries.
Covers over 700 U.S. industries, 60 global industry reports, and 160 Chinese industry reports. Research reports contain trends, statistics and analysis on market size, market share of competitors, and industry growth rates. Performance analysis includes emerging trends, recent production performance and 5 year forecasts. Company Reports on over 8000 US, Canadian and global public trade companies, sourced via Hemscott. Also includes over 300 economic and demographic reports.
