Research Guides: Social Media: Business Resources for Social Media

Facebook Page Rankings

20 Awesome Facebook Fan Pages

Sites with "How To's" for Social Media Use in Business

Using Social Media for Sales Prospecting

Twitter
Use Advance Search function to find tweets pertinent to your field. Don't forget to be place specific. Provide helpful answers to their questions and needs to create a conversation.
LinkedIn
You can search for companies, industries or executives to start identifying leads. You can use the Advanced Answers Search to find questions you can start sales conversations around.

Using Social Media for Competitive Intelligence

Social Media makes it very easy to watch your competitors every move. Who and how they talk to their customers, what issues are important to your competitors and how and with what plug-ins did they build their website. All of the information is available from various Social Media websites and plug-ins.

Typical Competitive Intelligence uses for various Social Media products:

Facebook: Competitor Surveillance/Monitoring, Events, Customers & Prospects, Lost Customers,

Twitter: Competitor Surveillance/Monitoring, Events, Customers & Prospects, Lost Customers, Current Customers

LinkedIn: Competitor Surveillance/Monitoring, Executive Surveillance, Customers & Prospects, Past Employees

Social Media: Business Resources for Social Media

Facebook Page Rankings

Sites with "How To's" for Social Media Use in Business

Using Social Media for Sales Prospecting

Using Social Media for Competitive Intelligence

Social Media as a Referral Engine