Resources for Introduction to Music Entrepreneurship, MUS3934

You have an idea. But what do you know about your target population?

• Social Explorer
• Uses information from the US Census. Can search for demographic information, including income, own vs. rent, etc. Can be useful to target geographic areas (zip codes) for marketing purposes.
• iPOLL databank
• Marketing survey results, including surveys conducted by Gallup and others. Can provide insight into trends and values.
• Statistical Abstract of the U.S.
• Also uses information from the US Census. However, one can focus a search by industry. If the data from the Statistical Abstract isn't enough, the table links to the US Census site, where the data can be broken down further.