For country and culture information, check out the "Country Information" page of this guide.
The Hub Cool News
Selected news and other related sources on marketing published in a variety of newspapers and magazines.
New York Times > Business Day
Forbes> Sales & Marketing
American Marketing Association > Global
Lnks to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates
News Databases:
Local news are a great resource to get primary data of a foreign country.
Access World News
LexisNexis Academic
E.g. Looking for Spain's news articles:
Click on [Search by Content Type] > All News > Advanced Options > select Spain at "Geographic Location" > click "Apply" (the red button)
Free:
Library Database:
Free:
Library Database:
Through FSU ITS:
Search Engine (Google):
Use this strategy when you try to find out a market report of your interest. For example, to find international market reports on honey, go to Google, and type in
"market report" filetype:pdf honey ~international
Market Report Aggregators:
Such as ReportLinker.com or MarketResearch.com
We do not purchase a market report for individual users, but by using this strategy you will learn whether or not market reports on a specific topic exist out there.
Local news are a great resource to get primary data of a foreign country.
E.g. Looking for Spain's news articles at LexisNexis Academic:
Click on [Search by Content Type] > All News > Advanced Options > select Spain at "Geographic Location" > click "Apply" (the red button)
Free:
Library Database:
Global Marketing:
Journal of International Marketing
International Marketing Review
International Journal of Research in Marketing
Journal of Global Marketing
Journal of Global Scholars of Marketing Science: Bridging Asia and the World (formerly known as Journal of Global Academy of Marketing Science)
Marketing:
Journal of Marketing
Journal of Academy of Marketing Science
Journal of Marketing Research
General:
Advertising Age
Business Week
Economist
Wall Street Journal
© Florida State University Libraries | 116 Honors Way | Tallahassee, FL 32306 | (850) 644-2706