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LIS 5405 Leadership in Technology

A class research guide for Dr. Richard Urban in Fall 2014

Industry Model Templates

PEST Template

PEST is an acronym for Political, Economic, Social and Technological factors, which are used to assess the market for a business or organizational unit. A PEST analysis most commonly measures a market.

Industry Profiles

Article Databases

Find articles about your industry using the databases below.

Directory Resources

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