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ADV 5503 Media Consumer Behavior

This guide was designed for Prof. Jaejin Lee's ADV 5503 Media Consumer Behavior class

This page is work in progress

Advertising Media

  • Television Bureau of Advertising
    Reports, data, and analysis under Markets and Stations, Media Comparisons (includes all types of media including social media), Research, Industry Trends, and Political (covers political ad spending and presidential campaigns).
  • Video Advertising Bureau
    Profiles of cable networks that include data on viewership demographics and lifestyle. Network profiles can also be browsed by multicultural groups, demographics, sports categories, gender, and programming.
  • Word of Mouth Advertising
    Check the blog and resources links to find articles, book chapters, videos, and slides on various aspect of word of mouth marketing.
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