CTE 4811: Retail Merchandising Planning Strategies: Templates

This is a description of how to read and analyze a case study. It provides a basic overview how to prepare for a case study project in your class.

measures a business unit, a proposition or idea

assesses a market, including competitors, from the standpoint of a particular proposition or a business; do me before SWOT

This is a handout from the Purdue University Agriculture Innovation & Commercialization Center.