Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Entrepreneurial Outreach Librarian
Marketing Plan Review
- Executive Summary
- do me last
- Situational Analysis
- Analysis of internal environment
- Analysis of customer environment
- Analysis of external environment
- SWOT
- Marketing Goals & Objectives
- Marketing goals
- Marketing objectives
- Marketing Strategy
- Primary (and secondary) target market
- Overall branding strategy
- Product strategy
- Pricing strategy
- Distribution/supply chain strategy
- Integrated marketing communication (promotion) strategy
- Marketing Implementation
- Structural issues
- Tactical marketing activities
- Evaluation & Control
- Formal controls
- Informal controls
- Marketing audits