B2B Magazines
Some
of the best sources for case studies, statistics and current research are
magazines and academic journals. Magazines and journals at FSU can be found
here. Major trade journals and academic journals that often cover the B2B
market are:
- B to B magazine
- B2B Marketing Magazine
- European Journal of Marketing (This journal often has special
"theme" issues)
- E-Commerce Times
- Industrial Marketing Management
- Journal of Business & Industrial Marketing (This journal often has special
"theme" issues)
- Journal of Business-to-Business Marketing
- Journal of Supply Chain Management
- min (Media Industry Newsletter)
- Supply Chain Management
- Supply Chain Management Review
Introduction to Business to Business
Researching B2B markets that estimate demand in a particular
industry can be very difficult, as each industry can have its own
peculiarities. The range of relevant resources is equally broad: there is no
single perfect source that will cover every aspect of your topic. This guide
will highlight key magazines, journals, websites and library resources (print
and electronic) for spotting B2B trends and best practices. You might also want
to look at the Industry Research 101 and the Company Research 101 for resources
and suggestions for researching.
(source:
http://en.wikibooks.org/wiki/E-Commerce_and_E-Business/Concepts_and_Definitions)
(source: http://en.wikipedia.org/wiki/Business-to-business_electronic_commerce)
Business Librarian |
Links: Profile & Guides Office Hours: SC Office Hours: By Appointment; available most Tu 6-9 (email for availability) Education: MLS Areas of Responsibility: College of Business |

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