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MAR5125 Marketing Strategy in the Global Environment

This research guide was designed for MAR5125 Marketing Strategy in the Global Environment class (Instructor: Prof. Ruby Lee) in Summer 2015.

News on US & Global Marketing

The Hub Cool News
Selected news and other related sources on marketing  published in a variety of newspapers and magazines.

New York Times > Business Day 

Forbes> Sales & Marketing 

American Marketing Association > Global 
Lnks to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates

News Databases:
Local news are a great resource to get primary data of a foreign country. 

Access World News 

LexisNexis Academic 


E.g. Looking for Spain's news articles:
Click on [Search by Content Type] > All News > Advanced Options > select Spain at "Geographic Location" > click "Apply" (the red button)


 

 

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