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MAR5125 Marketing Strategy in the Global Environment

This research guide was designed for MAR5125 Marketing Strategy in the Global Environment class (Instructor: Prof. Ruby Lee) in Summer 2015.

Websites for Country Information

Databases for Country Information

Market & Industry Research Reports on Tourism


1. Business Source Complete database
Use a specialized search interface for market research reports and country reports.

Click on Market Research Reports on the box, then type in Tourism and select "By Title, Subject & Description" and hit Enter for the "Travel & Tourism Market Research Handbook

2. IBISWorld
       Industry reports: "Tourism in the US"
       Statistics: Inbound trips by non-US residents, International trips by US residents, domestic trips by US residents, consumer spending

3. ABI/INFORM Complete 
     Click on Business Monitor International Industry Reports (under Industry & Market Research) > click on Tourism to find tourism reports of 15 different countries or regions (e.g., Baltics Tourism Report, UK Tourism Report, etc.). The reports include SWOT, industry forecast, market overviews and other information on the industry.

4. Plunkett Research 
   Industry reports: Travel industry 
  Market research & trends, industry associations & statistics.

Tourism Related Data

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