MMC 4302 International and Comparative Systems of Mass Communication

Communication & Mass Media Complete (CMMC) offers full-text and cover-to-cover indexing and abstracts for journals covering communication, mass media, linguistics, rhetoric, language, logic, and other closely related fields. Content includes more than 440 full-text journals, Cover-to-cover indexing and abstracts for 670 journals, and 5,500 author profiles.

Academic Search Complete is the world's most valuable and comprehensive scholarly, multi-disciplinary full-text database, with more than 9,100 full-text periodicals, including nearly 7,900 peer-reviewed journals. In addition to full text, this database offers indexing and abstracts for more than 13,690 journals and publications including monographs, reports, conference proceedings, etc.

This scholarly collection offers unmatched full-text coverage of information in many areas of academic study including, but not limited to: animal science, anthropology, area studies, astronomy, biology, chemistry, civil engineering, electrical engineering, ethnic & multicultural studies, food science & technology, general science, geography, geology, law, materials science, mathematics, mechanical engineering, music, pharmaceutical sciences, physics, psychology, religion & theology, veterinary science, women's studies, zoology and many other fields. Updated daily.

This collection provides access to databases covering the international literature in the social sciences, including politics, sociology, social services, anthropology, criminology and education. Featured databases include IBSS, PAIS and Sociological Abstracts. Together, they provide abstracts, indexing and full-text coverage of journal articles, books, book chapters, dissertations, working papers and more, including deep indexing and full text from over 1000 important social science journals

Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full-text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database. Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

A collection of Industry Market Research and Industry Risk Ratings. Coverage includes over 700 U.S. industries in over 1100 industry-specific reports. Research reports contain trends, statistics and analysis on market size, market share of competitors, forecasting, and industry growth rates. Performance analysis includes emerging trends, recent production performance and 5-year forecasts. The US Specialized Industry Reports series covers niche industries such as pawn shops, boat insurance companies, air gun manufacturers and circus operators.