If you know the exact title of the book you want, run a title search at the library's OneSearch.
To explore books on your topic, use the Subject Headings to conduct a subject search.
To explore scholarly articles published on your topic, use article databases such as Communication & Mass Media Complete, then run a subject search. Or, browse the Thesaurus to find the proper subject term for your search.
When to search which databases:
[Collection of Polls from Different Sources]
Fore more sources on polls and public opinions data, click here.