Mergent Intellect (First Research)
- Mergent Intellect has several different databases.
- Select “First Research” on opening page of Mergent Intellect, enter FSU address
- Search for industry (i.e. search for “Apple” will also bring back “Music Production & Distribution”)
- Several tabs on left that contain information for Value Chain Analysis, especially “Critical Issues, Executive Insight, and Call Prep Questions”