Eisend, M. & Hermann, E. (2019) Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis, Journal of Advertising 48(4), 380-400, DOI: 10.1080/00913367.2019.1628676
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
Industries covered include:
Automotive
Beauty
Consumer Electronics
Digital Media
Drink
Financial Services
Food
Foodservice
Health & Wellness
Household
Personal Care
Packaging
Retail
Sport & Entertainment Travel & Tourism
Tutorials:
Interactive Databook Training (10:39)
A 10-minute tutorial video on how to navigate Interactive Databook, how to explore demographics, and customize your own consumer data report.
Abbreviation: mintel
Vendor: Mintel International Group
Coverage: 2001–Current
Subjects: Business, Communication, Hospitality, Marketing
Type: Datasets / Statistics, Reports
MRI Simmons Catalyst is a consumer intelligence and discovery platform that provides information on consumer behaviors, brand consumer messaging, cross-channel marketing, and media planning tactics.
SMA: Sports Market Analytics combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by VNU, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. Subjects covered include sporting goods industry, sports sponsorship and marketing, broadcasting, facilities, broadcasting and new media.
Single sport/product search include:
Archery
Backpacking
Badminton
Baseball
Basketball
Bicycling
Billiards
Bowling
Cheerleading
Camping/Hiking Climbing
Equestrian
Exercise/Fitness
Eyewear
Fishing
Footwear
Football
Golf
Gymnastics
Hunting/Shooting
Ice Hockey
Inline Skating
Lacrosse
Martial Arts
Motorsports
Paintball
Rugby
Running/Jogging
Scooter Riding
Skateboarding
Skiing
Snowboarding
Soccer
Softball
Tennis
Volleyball
Water Sports (All)
Winter Sports (All)
Women's Total Market
Wrestling
Abbreviation: sbrnet
Vendor: SBRnet
Subjects: Business, Communication, Marketing, Sport Management, Sport Psychology, Statistics
Type: Datasets / Statistics, Directories, E-Journal Collections, Government Publications
Why we ask questions about...Hispanic or Latino Origin. | American Community Survey Briefs.
Selig Center for Economic Growth (U of Georgia): Search the site with the keyword Hispanic
Eisend, M. & Hermann, E. (2019) Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis, Journal of Advertising 48(4), 380-400, DOI: 10.1080/00913367.2019.1628676
Mintel Academic database.
Search the database with LGBTQ
© Florida State University Libraries | 116 Honors Way | Tallahassee, FL 32306 | (850) 644-2706