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This research guide was created for FSU's Center for Hispanic Marketing Communication by FSU Libraries. In this guide we hope you find helpful resources on Hispanic-Americans and Latinos in the context of marketing communication. Resources for Hispanic Marketing Communication (ADV 5415) and Multicultural Marketing Communication (ADV 5416) classes were also featured in this guide.
Offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market
Provides insights and trends related to digital marketing, media and commerce. Coverage by Geography: Asia-Pacific, Central & Eastern Europe, Latin America, Middle East & Africa, North America, Western Europe.
University Reporter (formerly MediaMark)
You must create and register an account using your fsu.edu or my.fsu.edu email address. To find out the registration code, contact your course instructor, or Communication Librarian at email@example.com from your FSU email. Accounts will expire roughly every six months and you will need to re-register.
- Plunkett Research
Industry reports on "advertising, branding,& marketing" and "entertainment & media" consulting are available.
- Gale Directory of Publications and Broadcast Media
Listings of radio and television stations and cable companies available.
- Demographics Now
Limited set of Simmons data, CEX, the US Census 2010 are available.
- Media Intelligence Center
For a 360-degree view of the media landscape. Useful to perform competitive analysis with independently verified print and digital data and gain confidence in your media buys. (You must use Chrome or FireFox to access this database and not Internet Explorer)
- Social Sciences Premium Collection (ProQuest)
provides access to databases covering the international literature in the social sciences, including politics, sociology, social services, anthropology, criminology and education
Login to Geoscape
Intelligent software that provides geodemographic data on Hispanic Markets in the US.
Information on the user id and password of this program is available for the students enrolled in ADV 5415 Hispanic Marketing Communication (Prof. Chapa) at the course syllabus.
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Center for Hispanic Marketing Communication
- Twitter @fsyhmc