Center for Hispanic Marketing Communication

Ad Age is a resource for advertising and marketing industry news, with data on marketers, ad campaigns, and advertising spending by company and industry wide. To access: 1) create an Ad Age account; 2) enter your @fsu.edu email; 3) select Check Eligibility; 4) register for an account. FSU has access to the Ad Age Digital Edition and Data Center.
 

Business Source Complete is a scholarly business database, providing the leading collection of bibliographic and full-text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,300 journals, Business Source Complete contains detailed author profiles for the 40,000 most-cited authors in the database. This database is a strong source for full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

Communication & Mass Media Complete (CMMC) offers full-text and cover-to-cover indexing and abstracts for journals covering communication, mass media, linguistics, rhetoric, language, logic, and other closely related fields. Content includes more than 440 full-text journals, cover-to-cover indexing and abstracts for 670 journals, and 5,500 author profiles.

Mintel Reports offers product and industry market research reports covering U.S. and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Note: First-time users, create a Mintel profile with your @fsu.edu email address.

MRI Simmons Catalyst is a consumer intelligence and discovery platform that provides information on consumer behaviors, brand consumer messaging, cross-channel marketing, and media planning tactics.

This database includes information about advertising and rates in all types of media sources. FSU has access to Multicultural & Inclusive Media, search media properties by the audiences they serve; Digital Networks & Ad Tech, digital insights and content overviews for websites and networks; and Newspapers, circulation and page rates for local and national papers.