Center for Hispanic Marketing Communication
This research guide was created for FSU's Center for Hispanic Marketing Communication. In this guide, we hope you find helpful resources on Hispanic-Americans and Latinos in the context of marketing communication. Resources for Hispanic Marketing Communication (ADV 5415) and Multicultural Marketing Communication (ADV 5416) classes were also featured here.
Ad Age is a resource for advertising and marketing industry news, with data on marketers, ad campaigns, and advertising spending by company and industry-wide. To access: 1) create an Ad Age account; 2) enter your @fsu.edu email; 3) select Check Eligibility; 4) register for an account. FSU has access to the Ad Age Digital Edition and Data Center.
Resource URL: https://adage.com/
Abbreviation: adage
Vendor: Crain Communications
Subjects: Communication, Demography and Population Studies, Marketing, Statistics
Type: Datasets/Statistics
MRI Simmons Catalyst is a consumer intelligence and discovery platform that provides information on consumer behaviors, brand consumer messaging, cross-channel marketing, and media planning tactics.
Tutorials:
Introducing Simmons Insights (4:52)
Resource URL: https://insights.mrisimmons.com/university/fsu
Abbreviation: insi
Vendor: MRI Simmons
Subjects: Business, Communication, Demography and Population Studies, Marketing
Type: Datasets / Statistics
This database includes information about advertising and rates in all types of media sources. FSU has access to Claritas360, demographic and behavioral insights for all 210 Designated Market Areas (DMAs), including county level data; Multicultural & Inclusive Media, search media properties by the audiences they serve; Digital Networks & Ad Tech, digital insights and content overviews for websites and networks; and Newspapers, circulation and page rates for local and national papers.
Resource URL: https://login.srds.com
Abbreviation: srds
Vendor: SRDS
Subjects: Communication, Demography and Population Studies, Marketing, Statistics
Type: Datasets/Statistics
Login to Geoscape
Intelligent software that provides geodemographic data on Hispanic Markets in the US.
Information on the user id and password of this program is available for the students enrolled in ADV 5415 Hispanic Marketing Communication (Prof. Chapa) at the course syllabus.
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