This research guide was created for FSU's Center for Hispanic Marketing Communication. In this guide, we hope you find helpful resources on Hispanic-Americans and Latinos in the context of marketing communication. Resources for Hispanic Marketing Communication (ADV 5415) and Multicultural Marketing Communication (ADV 5416) classes were also featured here.
MRI Simmons Catalyst (formerly Insights) is a consumer intelligence and discovery platform that provides information on consumer behaviors, brand consumer messaging, cross-channel marketing, and media planning tactics.
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
Industries covered include: Automotive Beauty Consumer Electronics Digital Media Drink Financial Services Food Foodservice Health & Wellness Household Personal Care Packaging Retail Sport & Entertainment Travel & Tourism
Tutorials: Interactive Databook Training (10:39) A 10-minute tutorial video on how to navigate Interactive Databook, how to explore demographics, and customize your own consumer data report.
Insider Intelligence is a definitive source of independent analysis based on vetted and transparently sourced data. The platform gives users access to the latest content from Financial Services, Retail & eCommerce, and Digital Marketing.
Statista is a leading provider of market and consumer data. Statista consolidates statistical data on over 80,000 topics from more than 22,500 sources.
Resource URL: https://www.statista.com/
Abbreviation: stati
Vendor: Statista
Subjects: Business, Communication, Demography and Population Studies, Economics, Hospitality, Marketing, Public Health, Urban and Regional Planning
Type: Datasets / Statistics
Demographics Now has been developed by SRC, LLC to bring you the data you need to make sound business decisions. With DemographicsNow you can analyze the demographic and market potential of any geography in the U.S.
Resource URL: https://link.gale.com/apps/DNOW?u=tall85761
Abbreviation: demnow
Vendor: Gale
Subjects: Communication, Demography and Population Studies, Geography, Hospitality, Public Health
Type: Datasets / Statistics, Maps
Communication & Mass Media Complete (CMMC) offers full text and cover-to-cover indexing and abstracts for journals covering communication, mass media, linguistics, rhetoric, language, logic, and other closely related fields. Content includes more than 440 full-text journals, Cover-to-cover indexing and abstracts for 670 journals, and 5,500 author profiles.
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database. Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
Intelligent software that provides geodemographic data on Hispanic Markets in the US. Information on the user id and password of this program is available for the students enrolled in ADV 5415 Hispanic Marketing Communication (Prof. Chapa) at the course syllabus.
