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Center for Hispanic Marketing Communication


Center for Hispanic Marketing Communication

This research guide was created for FSU's Center for Hispanic Marketing Communication. In this guide, we hope you find helpful resources on Hispanic-Americans and Latinos in the context of marketing communication. Resources for Hispanic Marketing Communication (ADV 5415) and Multicultural Marketing Communication (ADV 5416) classes were also featured here. 

Key Resources

Login to Geoscape 

Intelligent software that provides geodemographic data on Hispanic Markets in the US. 
Information on the user id and password of this program is available for the students enrolled in ADV 5415 Hispanic Marketing Communication (Prof. Chapa) at the course syllabus. 

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