Center for Hispanic Marketing Communication

Ad Age is a resource for advertising and marketing industry news, with data on marketers, ad campaigns, and advertising spending by company and industry wide. To access: 1) create an Ad Age account; 2) enter your @fsu.edu email; 3) select Check Eligibility; 4) register for an account. FSU has access to the Ad Age Digital Edition and Data Center.
 

Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full-text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database. Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

Communication & Mass Media Complete (CMMC) offers full-text and cover-to-cover indexing and abstracts for journals covering communication, mass media, linguistics, rhetoric, language, logic, and other closely related fields. Content includes more than 440 full-text journals, Cover-to-cover indexing and abstracts for 670 journals, and 5,500 author profiles.

Insider Intelligence is a definitive source of independent analysis based on vetted and transparently sourced data. The platform gives users access to the latest content from Financial Services, Retail & eCommerce, and Digital Marketing. Access ends September 29, 2024.

MRI Simmons Catalyst is a consumer intelligence and discovery platform that provides information on consumer behaviors, brand consumer messaging, cross-channel marketing, and media planning tactics.

This database includes information about advertising and rates in all types of media sources. FSU has access to Claritas360, demographic and behavioral insights for all 210 Designated Market Areas (DMAs), including county level data; Multicultural & Inclusive Media, search media properties by the audiences they serve; Digital Networks & Ad Tech, digital insights and content overviews for websites and networks; and Newspapers, circulation and page rates for local and national papers.