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Center for Hispanic Marketing Communication

Hispanic Marketing

Hispanic Marketing: Connecting with the New Latino Consumer by Felipe Korzenny; Betty Ann Korzenny
Call Number: eBook (w/3 users)
Publication Date: 2012
Hispanic Marketing: The Power of the New Latino Consumer by Felipe Korzenny; Sindy Chapa; Betty Ann Korzenny
Call Number: eBook (w/ unlimited)
Publication Date: 2017 (3rd ed.)
Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities by Juan Faura
Call Number: HF5415.32 .F378 2006
Publication Date: 2006
Latinization: How Latino Culture is Transforming the U.S by Cristina Benitez
Call Number: E184.S75 B455 2007
Publication Date: 2007
Latino Boom! by Chiqui Cartagena
Call Number: HC110.C6 C37 2005
Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom by Chiqui Cartagena
Call Number: E184.S75 C37 2013
Publication Date: 2013
The Power of Business en Espanol : 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market (Spanish Edition) by Jose Cancela; Carlos Harrison
Call Number: HF5415.33.U6 C36 2007
Publication Date: 2007
Win! The Hispanic Market: Strategies for Business Growth by M. Isabel Valdes (Editor)
Call Number: HC110.C6 W56 2012
Publication Date: 2012

Journals

Hispanic Journal of Behavioral Sciences (1979 to present)
The Business Journal of Hispanic Research (2008 to present)
The Journal of Advertising Research (1965 to present)
International Journal of Hispanic Media (formerly the Journal of Spanish Language Media)
Newsletter from Hispanic Market Works (formerly Hispanic Market Weekly)

Multicultural Marketing Communication

Global Marketing and Advertising: understanding cultural paradoxes by Marieke de Mooij
Call Number: HF5415.127 .M66 2014
Publication Date: 2013 (4th Ed.)
The New Mainstream: how the multicultural consumer is transforming American business by Guy Garcia
Call Number: HC110.C6 G34 2004
Publication Date: 2004
Marketing Countries, Places, and Place-associated Brands by Nicolas G. Papadopoulos , and Mark Cleveland
Call Number: eBook (w/3 users)
Publication Date: 2021

Novels

Novels that exemplify the lives of Latinos in the US.

Bless Me, Ultima by Rudolfo Anaya
Call Number: PS3551.N27 B58 1999 (Note: A teacher's guide to "Bless Me, Ultima" available at http://fsu.catalog.fcla.edu/permalink.jsp?23HATHI004082464 (an eBook)
Publication Date: 1999
The Book of Unknown Americans : A Novel by Cristina Henríquez
Call Number: eBook (2/ 1 user)...On order (10/10/2021)
Publication Date: 2014
The Brief Wondrous Life of Oscar Wao by Junot Díaz
Call Number: PS3554.I259 B75 2007. A streaming video on the Author, Junot Diaz is available at http://fsu.catalog.fcla.edu/permalink.jsp?23FS032946597
Publication Date: 2008
Caramelo, or, Puro cuento : a novel by Sandra Cisneros
Call Number: PS3553.I78 C37 2003
Dreaming in Cuban by Cristina García
Call Number: PS3557.A66 D74 2004
The House on Mango Street by Sandra Cisneros
Call Number: PS3553.I78 H68 1994
Publication Date: 1994
How the Garcia Girls Lost Their Accents by Julia Alvarez
Call Number: eBook (w/ unlimited access)
Publication Date: 2010
Hunger of Memory: The education of Richard Rodriguez : an autobiography by Richard Rodriguez
Call Number: PE1066 .R65
Publication Date: 1982
The Mambo Kings Play Songs of Love: a novel by Óscar Hijuelos
Call Number: PS3558.I376 M36 1989
Publication Date: 1989

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