Research Guides: Center for Hispanic Marketing Communication: Books & Journals

Hispanic Marketing

Hispanic Journal of Behavioral Sciences (1979 to present)
Click on the link from Sage Psychology Full text Collection
The Business Journal of Hispanic Research (2008 to present)
The Journal of Advertising Research (1965 to present)
Click on the link from Business Source Complete
International Journal of Hispanic Media (formerly the Journal of Spanish Language Media)
Newsletter from Hispanic Market Works (formerly Hispanic Market Weekly)

Novels that exemplify the lives of Latinos in the US.

Bless Me, Ultima by Rudolfo Anaya
Call Number: PS3551.N27 B58 1999 (Note: A teacher's guide to "Bless Me, Ultima" available at http://fsu.catalog.fcla.edu/permalink.jsp?23HATHI004082464 (an eBook)
ISBN: 9780446600255
Publication Date: 1999
The Brief Wondrous Life of Oscar Wao by Junot Díaz
Call Number: PS3554.I259 B75 2007. A streaming video on the Author, Junot Diaz is available at http://fsu.catalog.fcla.edu/permalink.jsp?23FS032946597
Publication Date: 2008
Caramelo by Sandra Cisneros
Call Number: PS3553.I78 C37 2003
Dreaming in Cuban by Cristina García
Call Number: PS3557.A66 D74 2004 (eBook is also available)
How the Garcia Girls Lost Their Accents by Julia Alvarez
Call Number: PS3551.L845 H66 2010
Publication Date: 2010
Hunger of Memory by Richard Rodriguez
Call Number: PE1066 .R65