Hispanic Marketing: The Power of the New Latino Consumer by 
Hispanic market power : America's business growth engine by 
Latinization: How Latino Culture is Transforming the U.S by 
Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom by 
The Power of Business en Espanol : 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market (Spanish Edition) by 
For the Culture: the power behind what we buy, what we do, and who we want to be by 
Global Marketing and Advertising: understanding cultural paradoxes by 
Handbook of Culture and Consumer Behavior by 
Handbook of Research on Ethnic and Intra-cultural Marketing by 
Marketing Countries, Places, and Place-associated Brands by 
Multicultural Marketing Is Your Story by 
The New Mainstream: how the multicultural consumer is transforming American business by TIP:
For books on multicultural customers, go to the "Demographic - Consumer" page of this guide, and open the Books tab of each box.
Novels that exemplify the lives of Latinos in the US.
The Book of Unknown Americans : A Novel by 
The Brief Wondrous Life of Oscar Wao by 
Caramelo, or, Puro cuento : a novel by 
Dreaming in Cuban by 
How the Garcia Girls Lost Their Accents by 
Hunger of Memory: The education of Richard Rodriguez : an autobiography by 
The Mambo Kings Play Songs of Love: a novel by © Florida State University Libraries | 116 Honors Way | Tallahassee, FL 32306 | (850) 644-2706
