Hispanic Marketing: The Power of the New Latino Consumer
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Hispanic market power : America's business growth engine
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Latinization: How Latino Culture is Transforming the U.S
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Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom
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The Power of Business en Espanol : 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market (Spanish Edition)
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For the Culture: the power behind what we buy, what we do, and who we want to be
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Global Marketing and Advertising: understanding cultural paradoxes
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Handbook of Culture and Consumer Behavior
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Handbook of Research on Ethnic and Intra-cultural Marketing
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Marketing Countries, Places, and Place-associated Brands
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Multicultural Marketing Is Your Story
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The New Mainstream: how the multicultural consumer is transforming American business
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TIP:
For books on multicultural customers, go to the "Demographic - Consumer" page of this guide, and open the Books tab of each box.
Novels that exemplify the lives of Latinos in the US.
The Book of Unknown Americans : A Novel
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The Brief Wondrous Life of Oscar Wao
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Caramelo, or, Puro cuento : a novel
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Dreaming in Cuban
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How the Garcia Girls Lost Their Accents
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Hunger of Memory: The education of Richard Rodriguez : an autobiography
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The Mambo Kings Play Songs of Love: a novel
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