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Marketing Plan Review
- Executive Summary
- do me last
- Situational Analysis
- Analysis of internal environment
- Analysis of customer environment
- Analysis of external environment
- SWOT
- Marketing Goals & Objectives
- Marketing goals
- Marketing objectives
- Marketing Strategy
- Primary (and secondary) target market
- Overall branding strategy
- Product strategy
- Pricing strategy
- Distribution/supply chain strategy
- Integrated marketing communication (promotion) strategy
- Marketing Implementation
- Structural issues
- Tactical marketing activities
- Evaluation & Control
- Formal controls
- Informal controls
- Marketing audits
