Skip to Main Content
Marketing Plan Review
- Executive Summary
- do me last
- Situational Analysis
- Analysis of Internal Environment (company)
- Analysis of Customer Environment (external)
- Analysis of Industry/Category Environment (external)
- Analysis of Competitors (external)
- Analysis using SWOT (Strengths, Weaknesses, Opportunities Threats)
- Marketing Goals & Objectives
- Marketing Goals
- Marketing Objectives
- Marketing Strategy
- Primary (and secondary) target market
- Overall branding strategy
- Product strategy
- Pricing strategy
- Distribution/supply chain strategy
- Integrated marketing communication (promotion) strategy
- Marketing Implementation
- Structural issues
- Tactical marketing activities
- Evaluation & Control
- Formal controls
- Informal controls
- Marketing audits
