Unless someone wrote an article on "pricing strategy of Product X", most likely you will have to synthesize information from multiple sources and come up with your own conclusion. Check your textbook for information on the major pricing models and see which model your company is using. Try the following:
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full-text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database. Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
Abbreviation: bscomp
Vendor: EBSCO
Coverage: 1886-Current
Subjects: Business, Business Legal Studies, Communication, Entrepreneurship, Finance, Hospitality, Insurance, Management & Strategy, Marketing, Real Estate, Retail Entrepreneurship, Sport Management, Urban and Regional Planning
Type: Datasets / Statistics, E-Book Collections, E-Journal Collections, Encyclopedias & Dictionaries, Proceedings, Reports
Companies are not required to disclose their supply chain information, although some choose to do so. You will have to synthesize information from multiple sources and draw your own conclusion. Possible sources include:
A collection of Industry Market Research and Industry Risk Ratings. Coverage includes over 700 U.S. industries in over 1100 industry-specific reports. Research reports contain trends, statistics and analysis on market size, market share of competitors, forecasting, and industry growth rates. Performance analysis includes emerging trends, recent production performance and 5-year forecasts. The US Specialized Industry Reports series covers niche industries such as pawn shops, boat insurance companies, air gun manufacturers and circus operators.
Abbreviation: ibisworld
Vendor: IBISWorld
Subjects: Business, Communication, Entrepreneurship, Finance, Hospitality, Marketing
Type: Reports
SMA: Sports Market Analytics combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by VNU, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. Subjects covered include sporting goods industry, sports sponsorship and marketing, broadcasting, facilities, broadcasting and new media.
Single sport/product search include:
Archery
Backpacking
Badminton
Baseball
Basketball
Bicycling
Billiards
Bowling
Cheerleading
Camping/Hiking Climbing
Equestrian
Exercise/Fitness
Eyewear
Fishing
Footwear
Football
Golf
Gymnastics
Hunting/Shooting
Ice Hockey
Inline Skating
Lacrosse
Martial Arts
Motorsports
Paintball
Rugby
Running/Jogging
Scooter Riding
Skateboarding
Skiing
Snowboarding
Soccer
Softball
Tennis
Volleyball
Water Sports (All)
Winter Sports (All)
Women's Total Market
Wrestling
Abbreviation: sbrnet
Vendor: SBRnet
Subjects: Business, Communication, Marketing, Sport Management, Sport Psychology, Statistics
Type: Datasets / Statistics, Directories, E-Journal Collections, Government Publications
Promotional/branding Strategy can be found on the company website and in company annual reports (or 10-Ks), articles, and market research reports. Use keywords like promotion, promotional, advertising, branding, or even marketing strategy.
Visit the company's social media channels (e.g., Facebook, Twitter, YouTube) and analyze the content. Search for articles on ad campaigns and promotions.
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full-text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database. Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
Abbreviation: bscomp
Vendor: EBSCO
Coverage: 1886-Current
Subjects: Business, Business Legal Studies, Communication, Entrepreneurship, Finance, Hospitality, Insurance, Management & Strategy, Marketing, Real Estate, Retail Entrepreneurship, Sport Management, Urban and Regional Planning
Type: Datasets / Statistics, E-Book Collections, E-Journal Collections, Encyclopedias & Dictionaries, Proceedings, Reports
It's difficult to find free information on ad spending of a company, esp. by brand and medium (e.g., TV vs. Internet). The FSU Library cannot afford the comprehensive database that provides those detailed data.
A public company's 10-K report may mention expenditures on advertising. Figures are annual and cover the entire company, not particular brands.
Anecdotal information might have been mentioned in news articles (Google or use library article databases). Search strategy:
© Florida State University Libraries | 116 Honors Way | Tallahassee, FL 32306 | (850) 644-2706