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MAR 4480 Strategic Marketing

Databases for Category Analysis

MRI Simmons Catalyst (20 concurrent user limit) This link opens in a new window
MRI Simmons Catalyst is a consumer intelligence and discovery platform that provides information on consumer behaviors, brand consumer messaging, cross-channel marketing, and media planning tactics.
Tutorials:
Introducing Simmons Insights (4:52)

Abbreviation: insi
Vendor: MRI Simmons
Subjects: Business, Communication, Demography and Population Studies, Marketing
Type: Datasets / Statistics
RKMA Market Research Handbooks This link opens in a new window
Richard K. Miller & Associates (RKMA), founded in 1972, publishes handbooks focused on marketing and the consumer marketplace.
Abbreviation: rkmabk
Vendor: Richard K. Miller & Associates
Subjects: Business, Communication, Hospitality, Management & Strategy, Marketing, Sport Management
Type: E-Book Collections

American Customer Satisfaction Index

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