SMA: Sports Market Analytics combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by VNU, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. Subjects covered include sporting goods industry, sports sponsorship and marketing, broadcasting, facilities, broadcasting and new media.
Single sport/product search include: Archery Backpacking Badminton Baseball Basketball Bicycling Billiards Bowling Cheerleading Camping/Hiking Climbing Equestrian Exercise/Fitness Eyewear Fishing Footwear Football Golf Gymnastics Hunting/Shooting Ice Hockey Inline Skating Lacrosse Martial Arts Motorsports Paintball Rugby Running/Jogging Scooter Riding Skateboarding Skiing Snowboarding Soccer Softball Tennis Volleyball Water Sports (All) Winter Sports (All) Women's Total Market Wrestling
Abbreviation: sbrnet Vendor: SBRnet Subjects: Business, Communication, Marketing, Sport Management, Sport Psychology, Statistics Type: Datasets / Statistics, Directories, E-Journal Collections, Government Publications