SMA: Sports Market Analytics combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by VNU, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. Subjects covered include sporting goods industry, sports sponsorship and marketing, broadcasting, facilities, broadcasting and new media.
Single sport/product search include:
Water Sports (All)
Winter Sports (All)
Women's Total Market
Resource URL: https://sportsmarketanalytics.com/
Subjects: Business, Communication, Marketing, Sport Management, Sport Psychology, Statistics
Type: Datasets / Statistics, Directories, E-Journal Collections, Government Publications