Welcome this page was created to assist you in market research for CTE 3809
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full-text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database. Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
WGSN (Worth Global Style Network) is the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. Keywords: Trade Shows, Marketing, Retail, Celebrity, Buying, Visual, Merchandising, Business.
Women's Wear Daily (WWD) delivers fashion and retail news, photography, analysis, in-depth features, profiles, opinions and coverage of the rich social and cultural scene that revolves around the fashion sector.
WGSN does not have built in citation tools. There is not an official APA format for forecasts but several suggestions. Confirm with your professor and most importantly be consistant.
APA format for news, blogs, or trend forecasts:
Author Last Name, First Initial. (Year, Month Day of publication). Title of article. WGSN. Retrieved from URL
OR
Author Last Name, First Initial. (year, month day). Title of forecast (edition). Retrieved from database name.
example:
Cheung, P. (2018, March 26). Spinexpo Shanghai S/S 19. WGSN. Retreieved from https://www-wgsn-com.ezproxy.library.fsu.org/fashion/
OR
Cheung, P. (2018, March 26(. Spinexpo Shanghai S/S 19. Retrieved from WGSN.
APA format for images:
Creator Last Name, First Initial. (Creation Date). Title of work [Format]. Retrieved Date from URL
example:
Frankie & Clo. (n.d.). FrankieandClo_LauraPalm_12 [Bitmap, Vertical]. Retrieved March 26, 2018 from https://www-wgsn-com.ezproxy.library.fsu.org/fashion/
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