Communication -- Research
Communication -- Research -- Methodology
Communication -- Statistical methods
Communication in politics -- Research
Mass media -- Philosophy
Mass media -- Research
Mass media -- Research -- Methodology
Qualitative research
Qualitative research -- Methodology
Quantitative research
Quantitative research – Methodology
Social sciences -- Research
Social sciences -- Methodology
Applied Mass Communication Theory: A Guide for Media Practitioners by Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.
Communication Theory Through the Ages by Communication Theory Through the Ages presents communication theory as a journey through history by way of asking engaged questions. Encouraging intellectual vitality, the authors show students step by step how theoretical ideas are interconnected and lead to an increasingly complex understanding of communication. Students will be motivated to ask questions as they encounter historical figures, social events, and artifacts, resulting in a richer understanding of the biographical, cultural, and social context for communication theories.
Encyclopedia of Communication Theory by With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field.Key ThemesApplications and ContextsCritical OrientationsCultural OrientationsCybernetic and Systems OrientationsFeminist OrientationsGroup and Organizational ConceptsInformation, Media, and Communication TechnologyInternational and Global ConceptsInterpersonal ConceptsNon-Western OrientationsParadigms, Traditions, and SchoolsPhilosophical OrientationsPsycho-Cognitive OrientationsRhetorical OrientationsSemiotic, Linguistic, and Discursive OrientationsSocial/Interactional OrientationsTheory, Metatheory, Methodology, and Inquiry
The International Encyclopedia of Communication Theory and Philosophy by 
Theories of Human Communication by The text presents a full complement of foundational theories for the communication discipline, plus the contemporary evolutions of those theories.
Theorizing Crisis Communication by Theorizing Crisis Communication presents a comprehensive review and critique of the broad range of theoretical frameworks designed to explain the role of communication in the development, management, and consequences of natural and man-made crises. Brings together the variety of theoretical approaches emerging in the study of crisis communication into one volume for the first time. Summarizes theories from such diverse perspectives as rhetoric, risk management, ethics, mass communication, social media, emergency response, crisis outcomes, and warning systems, while presenting clear examples of how the theory is applied in crisis communication research Presents theoretical frameworks generated by research from many disciplines including sociology, psychology, applied anthropology, public health, public relations, political science, organizational studies, and criminal justice An essential tool for a comprehensive understanding of the onset, management, response, resolution, and ultimate meaning of these devastating world eventsSuggested Tip for Finding a Theory Relevant to Your Research Topic
The Illustrated Guide to the Content Analysis Research Project by The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students' most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.
Media Research Methods: Audiences, Institutions, Texts by This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands - audiences, institutions and texts -and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism. 
Routledge Handbook of Applied Communication Research by The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people's lives. The sections and chapters in this Handbook: explain what constitutes applied communication scholarship, encompassing a wide range of approaches and clarifying relationships among theoretical perspectives, methodological procedures, and applied practices demonstrate the breadth and depth of applied communication scholarship review and synthesize literature about applied communication areas and topics in coherent, innovative, and pedagogically sound ways set agendas for future applied communication scholarship. Unique to this volume are chapters presenting exemplary programs of applied communication research that demonstrate the principles and practices of such scholarship, written by the scholars who conducted the programs. As an impressive benchmark in the ongoing growth and development of communication scholarship, editors Lawrence R. Frey and Kenneth N. Cissna provide an exceptional resource that will help new and experienced scholars alike to understand, appreciate, and conduct high-quality communication research that can positively affect people's lives.
The SAGE Encyclopedia of Communication Research Methods by Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. The SAGE Encyclopedia of Communication Research Methods contains entries that cover every step of the research process, accompanied by engaging examples from the literature of communication studies. Key features include: 652 signed entries spanning four volumes, available in choice of electronic or print formats A Reader's Guide groups entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys The Index, Reader's Guide themes, and Cross-References combine to provide robust search-and-browse in the electronic version
Sourcebook for Political Communication Research by The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication. The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. Books in red are eBooks.
For books on a particular method, such as the "grounded theory," search the library catalog with the method as a keyword.
Communication Research Measures III by Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The "best of the best" from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.
Communication Research Measures II: A Sourcebook by Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables. Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.
Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research by The Marketing Scales Handbook series is the longest-running set of books that provides reviews of multi-item measures used in scholarly studies of consumer behavior. This volume begins where Volume 9 ended and has new reviews of 402 scales that were reported in top marketing journals. These scales are new to the series and were not in any of the previous volumes. Each review provides the scale items (questions, statements, or semantic differentials) as well as information about the measure's origin, previous users, and measurement quality. The bulk of the scales in this book focus on topics well known in the fields of marketing and consumer science such as products, branding, advertising, retailing, and purchasing. Measures of many other topics are covered as well, including benevolence, co-production, corporate social responsibility, food, emotions, engagement, environmentalism, games, health, personality traits, satisfaction, social media, websites, and word-of-mouth.The book, along with the rest of the series, is a valuable resource to researchers in a variety of fields who want statistically reliable measures for use in their studies of consumers or similar groups such as viewers, clients, patients, or citizens. Instead of using simplistic measures of dubious quality or, at the other extreme, having to build, test, and refine measures from scratch, researchers can use the book's contents to borrow from the experts who have already crafted quality metrics. By using better measures, the precision of analyses is increased and should improve the decisions based upon the results.
Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research by "The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item measures used in scholarly studies of consumer behavior. This volume picks up where the previous volume ended and has reviews of 433 scales that were reported in top marketing journal articles published in 2014 and 2015. These scales are new to the series and were not in any of the previous volumes. Each review provides the scale items (questions, statements, or semantic differentials) as well as information about the scale's origin, previous users, and measurement quality. The bulk of the scales in this book involve topics typical to the series such as brands, advertising, stores, purchasing, and pricing. Measures of other topics in this volume have to do with newer topics including environmentalism, service dominant orientations, symbolic embeddedness, word-of-mouth activity, switching costs, product installations, place attachment, interactions with employees, and sports. As with the rest of the series, this book is a unique and valuable resource for researchers in a variety of fields who want tested and reliable measures of attitudes, emotions, or traits for their studies of consumers or similar types of respondents such as viewers, patients, patrons, or citizens. Many of the measures could also be used in business settings when studying employees, members, or administrators. Instead of using simplistic measures of dubious quality or, at the other extreme, having to build and refine sophisticated measures from scratch, researchers can use the book's contents to learn from the experts who have already crafted quality scales and had their measures vetted by other experts. By using these precision metrics, the expectation is that accuracy is increased as will the quality of the decisions based upon them."
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by Public Opinions
Pew Research Center https://www.pewresearch.org/ (explore Topics)
iPOLL Databank (Roper Center) https://lib.fsu.edu/get/ipoll
Census
U.S. Census Bureau http://census.gov
American FactFinder…provides community-level demographic information
https://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml
U.S. Bureau of Labor Statistics https://www.bls.gov/data/
Statistical Databases (@FSU Libraries)
Statista
DemographicsNow https://lib.fsu.edu/get/demnow
Social Explorer
ProQuest Statistical Insights https://lib.fsu.edu/get/saus
Historical Statistics of the United States https://lib.fsu.edu/get/hsus
Health Statistics
National Center for Health Statistics (NCHS) https://www.cdc.gov/nchs/fastats/
E.g., Smoking
MedlinePlus Health Statistics https://medlineplus.gov/healthstatistics.html
World Health Organization (WHO)’s Global Health Observatory
https://www.who.int/data/gho
E.g., Nigeria’s neonatal mortality rate
FSU Student Statistics
FSU Office of Institutional Research https://ir.fsu.edu/students.aspx
Statistics on College Students
Almanac of Higher Education (from The Chronicle of Higher Education)
https://www.chronicle.com/section/Almanac-of-Higher-Education/141
Open Doors (for international students in the U.S. and American students studying abroad)
https://www.iie.org/en/Research-and-Insights/Open-Doors
Tip:
Newspapers or journal articles might be an excellent source to look up the statistics on college
students. Depending on your research topic, you might want to explore a Psychology database
such as APA PsycINFO, an Education database such as ERIC, or even a Nursing database such as
CINAHL.
PsychINFO https://lib.fsu.edu/get/psycinfo
ERIC https://lib.fsu.edu/get/ericcsa
CINAHL https://lib.fsu.edu/get/cinahlft
At Google Scholar, try the following search statement:
("college students" OR "university students") "mental health" survey
à This will yield papers, blogs, etc. that are about survey research on mental health issues of
college students. Please note that I used quotes for a phrase searching, and used parentheses
to group similar concepts together.
Another example:
("college students" OR "university students") ("video game" OR gaming) qualitative
Not always, but highly likely, you may find the questionnaire that was used to conduct the
research at the Appendix or Supporting Material section of a research paper.
Others
CIA The World Factbook (for a country stats)
https://www.cia.gov/library/publications/the-world-factbook/
Google Public Data https://www.google.com/publicdata/directory
Data.gov…a source for U.S. government’s open data
Company information
Company Website > About > Invest Relations (or Investors) > Annual Report
Business Source Complete database …Company profile. SWOT Analysis.
E.g., Microsoft
Industry information
For sales, audiences, revenue, the proportion of the market (market ratio)
IBISWorld Industry Market Research database…Industry report. Industry SWOT analysis
https://lib.fsu.edu/get/ibisworld
E.g., Beer (brewery) industry (for major players and the market share)
eMarketer Pro https://lib.fsu.edu/get/emarket
E.g., Internet of Things (under Media), college students (under Demographics)
Consumer and Market information
Mintel Academic
E.g., Movie theatres (see data book), luxury consumers.
Search the database with “college students” to pull off various market reports
on college students
Business Journal Articles
Business Source Complete database https://lib.fsu.edu/get/bscomp
ABI/INFORM Collection database https://lib.fsu.edu/get/abi-com
Statistics
Statista http://lib.fsu.edu/get/stati
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