MRI Simmons Catalyst is a consumer intelligence and discovery platform that provides information on consumer behaviors, brand consumer messaging, cross-channel marketing, and media planning tactics.
Mintel Reports offers product and industry market research reports covering U.S. and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Note: First-time users, create a Mintel profile with your @fsu.edu email address.
Industries covered include:
Automotive
Beauty
Consumer Electronics
Digital Media
Drink
Financial Services
Food
Foodservice
Health & Wellness
Household
Personal Care
Packaging
Retail
Sport & Entertainment Travel & Tourism
Tutorials:
Interactive Databook Training (10:39)
A 10-minute tutorial video on how to navigate Interactive Databook, how to explore demographics, and customize your own consumer data report.
Abbreviation: mintel
Vendor: Mintel International Group
Coverage: 2001–Current
Subjects: Business, Communication, Hospitality, Marketing
Type: Datasets / Statistics, Reports
Communication & Mass Media Complete (CMMC) offers full-text and cover-to-cover indexing and abstracts for journals covering communication, mass media, linguistics, rhetoric, language, logic, and other closely related fields. Content includes more than 440 full-text journals, cover-to-cover indexing and abstracts for 670 journals, and 5,500 author profiles.
Abbreviation: cmmc
Vendor: EBSCO
Subjects: Communication, Communication Disorders, Marketing
Type: E-Journal Collections
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full-text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database. Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
Abbreviation: bscomp
Vendor: EBSCO
Coverage: 1886–Current
Subjects: Business, Business Legal Studies, Communication, Entrepreneurship, Finance, Hospitality, Insurance, Management & Strategy, Marketing, Real Estate, Retail Entrepreneurship, Sport Management, Urban and Regional Planning
Type: Datasets / Statistics, E-Book Collections, E-Journal Collections, Encyclopedias & Dictionaries, Proceedings, Reports
Login to Geoscape
Intelligent software that provides geodemographic data on Hispanic Markets in the US.
Information on the user id and password of this program is available for the students enrolled in ADV 5605. Check the course syllabus.
Textbook available at the FSU Libraries
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