SMA: Sports Market Analytics combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by VNU, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. Subjects covered include sporting goods industry, sports sponsorship and marketing, broadcasting, facilities, broadcasting and new media.
Single sport/product search include:
Archery
Backpacking
Badminton
Baseball
Basketball
Bicycling
Billiards
Bowling
Cheerleading
Camping/Hiking Climbing
Equestrian
Exercise/Fitness
Eyewear
Fishing
Footwear
Football
Golf
Gymnastics
Hunting/Shooting
Ice Hockey
Inline Skating
Lacrosse
Martial Arts
Motorsports
Paintball
Rugby
Running/Jogging
Scooter Riding
Skateboarding
Skiing
Snowboarding
Soccer
Softball
Tennis
Volleyball
Water Sports (All)
Winter Sports (All)
Women's Total Market
Wrestling
Abbreviation: sbrnet
Vendor: SBRnet
Subjects: Business, Communication, Marketing, Sport Management, Sport Psychology, Statistics
Type: Datasets / Statistics, Directories, E-Journal Collections, Government Publications
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