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MAN 4720: Strategic Management and Business Policy

Industry Research Resources

Industry Research Resource Guide


I recommend looking at the IBISWorld Industry Profiles, NetAdvantage's Industry Surveys, and looking for articles on your industry in major business journals like Forbes, Fortune, Bloomberg Businessweek, New York Times, and Wall Street Journal.

Complementary Readings

  • Porter, Michael E. (2008) "The five competitive forces that shape strategy." Harvard Business Review, 86(1) (January): 78-93.
  • McDonald, R., & Eisenhardt, K. (2020). “The New-Market Conundrum In emerging industries the usual rules of strategy don't apply.” Harvard Business Review, 98(3) (May-June), 75-83.
  • Minsky, Laurence, and David Aron. (2021) "Are You doing the SWOT analysis backwards." Harvard Business Review, (digital article): 1-6.

Additional Readings

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