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MAN 4720: Strategic Management and Business Policy

This guide has been created for students in the Management 4720 class.

Once you have chosen your company, use the Company Research page to research information and data on your company and the industry it belongs to.

Some tips for preparing the best answer for the Packback questions:

  • Start your answer to questions by reviewing the Industry Surveys that are part of NetAdvantage and cover the qualitative and quantitative attributes that excellent companies exhibit. Use this list as a checklist for your company as you answer the Packback questions.
  • In the Company Research tab, there is a page devoted to "Company Strategy". Use the suggestions for researching your company's strategy. Two excellent resources are Business Source Complete and ABI/Inform Collection.
  • When looking for company and industry information, articles from Wall Street Journal, New York Times, Harvard Business Review, Bloomberg BusinessWeek, Fortune, and Forbes are trusted resources.
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