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Social Marketing

Meet Your Librarian!

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Kyung Kim
Department of Social Sciences, Arts & Humanities at Strozier Library


This research guide is designed to provide helpful information resources and strategies for designing theory-driven and evidence-based behavioral change campaigns and social marketing. If you need further assistance, schedule a research consultation with the librarian or email her by clicking on the icon on the left. 


Background Research

[Best Bets] 

  • CQ Researcher database
    Look for original, comprehensive reporting and analysis on issues by browsing the topics or searching at the search bar on the top.
    • E.g.,
      Browse topics: Environment, Climate, and Natural Resources or Health
      Keyword search: “climate change,” “plastic pollution,” “opioid addiction” 
  • Credo Reference database
    A collection of encyclopedias and dictionaries on various topics
  • Newspaper databases
    Investigative journalism reports


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