Social Marketing

This research guide is designed to provide helpful information resources and strategies for designing theory-driven and evidence-based behavioral change campaigns and social marketing. If you need further assistance, schedule a research consultation with the librarian or email her by clicking on the icon on the left. 

[Best Bets] 

• CQ Researcher database
  Look for original, comprehensive reporting and analysis on issues by browsing the topics or searching at the search bar on the top.
  • E.g.,
    Browse topics: Environment, Climate, and Natural Resources or Health
    Keyword search: “climate change,” “plastic pollution,” “opioid addiction” 
• Credo Reference database
  A collection of encyclopedias and dictionaries on various topics
• Newspaper databases
  Investigative journalism reports