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Social Marketing

How to Get Journal Articles

Database A-Z

Find an article database from the library website and search the articles. If the journal you want is not available at the library, request an interlibrary loan of the article. 


Research Tip to Find Theories & Evidences for Campaign Design


  • To find popular theories that have been used to research behaviors or to design communication campaigns
    • Search article databases, Google or Google Scholar
      • E.g., 
        "health promotion" (theories OR models)
        "behavior* change" (theories OR models)
        "social change" (theories OR models) (campaign or "social marketing")
    • Search the library catalog for books that compiled related theories on a topic, such as "Health Promotion Theory"
    • Check out the subject-specific social marketing books, such as "Social Marketing and Public Health: Theory and Practice
  • To see how a theory was used for a social marketing campaign to influence particular behavioral changes
    • Search article databases or Google Scholar 
      • E.g.,
        "Theory of Planned Behavior" smoking cessation (campaign OR "social marketing") 
        "Social Practice Theory" "waste sorting" (campaign OR "social marketing") 
    • Search the Journal of Social Marketing or Social Marketing Quarterly with the name of the theory and the behavior as the search terms


  • To find evidence of the predictors of the behaviors, or effectiveness of interventions or preventions 
    • Search systematic reviews or meta-analyses, or original research reports on the topic in article databases or Google Scholar. Look for recent studies. 
      • E.g., 
        At Google Scholar try: 
         intitle:("systematic review" OR "meta-analysis") "college students" "binge drinking" intervention 
        "internet addiction" "college students" "cognitive behavioral therapy"
  • To find evidence-based publications 
  • To find evidence of the effectiveness of a particular social marketing campaign
    • Search article databases  
      • E.g., (effectiveness OR success) "the campaign title"  

​​​​​​​If you need further assistance, reach out to your subject librarian for help. 

Article Databases

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