Research Guides: ENT 5216: Foundations of Entrepreneurship and Leadership: Demographic Research

Databases

Statista
Statista is a leading provider of market and consumer data. Statista consolidates statistical data on over 80,000 topics from more than 22,500 sources.
Abbreviation: stati
Vendor: Statista
Subjects: Business, Communication, Demography and Population Studies, Economics, Hospitality, Marketing, Public Health, Urban and Regional Planning
Type: Datasets / Statistics
PolicyMap
PolicyMap is a U.S. national data and mapping tool that combines policy data on populations, social issues and commercial data into a comprehensive geographic data library with simple, robust mapping and analytics tools.
Abbreviation: pcmap
Vendor: PolicyMap
Subjects: Communication, Criminology and Criminal Justice, Demography and Population Studies, Finance, Food, Geography, Law, Political Science, Public Health, Public Safety and Security, Social Work, Statistics, Urban and Regional Planning
Type: Datasets / Statistics, Directories, Government Publications, Historical / Primary Sources, Maps
Mintel Academic
Mintel Reports offers product and industry market research reports covering US and International CPG markets. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
Industries covered include:
Automotive
Beauty
Consumer Electronics
Digital Media
Drink
Financial Services
Food
Foodservice
Health & Wellness
Household
Personal Care
Packaging
Retail
Sport & Entertainment Travel & Tourism

Tutorials:
Interactive Databook Training (10:39)
A 10-minute tutorial video on how to navigate Interactive Databook, how to explore demographics, and customize your own consumer data report.

Abbreviation: mintel
Vendor: Mintel International Group
Coverage: 2001–Current
Subjects: Business, Communication, Hospitality, Marketing
Type: Datasets / Statistics, Reports