ENT 5216: Foundations of Entrepreneurship and Leadership

Use the Industry Survey for researching an industry sector. The "Industry Snapshot" covers the key data for the industry and can provide major competitors; "How the Industry Operates" can help with the 4-M Market questions; "How to Analyze a Company in this Industry" can help with answeering 4-M questions on the Market, Model, Management areas.

Research reports contain trends, statistics and analysis on market size, market share of competitors, forecasting, and industry growth rates - great for the 4-M assignments on Markets.

Use Mergent Intellect's First Research segment to research industry by keyword or NACIS Code. Once you have an industry, look at the “Industry Forecast”, “Critical Issues”, “Business Challenges”, “Executive Insight”, Financial Information”, and the “Call Prep Questions” for ideas on how the industry operates and what issues are burning for the executives. Once you start interviewing executives throughout the semester, start with First Research to gain understanding of what issues are important in an industry and what to ask the executives.