Start here for suggestions of where to find answers to your questions and data for your YellowDig posts. This is only a start, please note what resources you use when you contact me. Note that many of these companies are private and are not obligated to disclose data. Your questioning of the owners or CEOs will provide the best, most definitive answers to your 4-M questions. I encourage you to prepare for each executive interview by reviewing what company and industry information you can find. In particular the Mergent Intellect First Research might provide good questions for your executive interview.
Feel free to contact me at twyckoff@fsu.edu or 850.284.0620 (text preferred).
Regards
Trip
Looking for Company Information
Private
- Company Website (use entire website)
- PrivCo
- NetAdvantage
- NexisUni (Company Dossier)
- Factiva (check company name, CEO name in newspapers in city/state where company is located)
- Access World News (check company name, CEO name in newspapers in city/state where company is located)
Public
- NetAdvantage
- NexisUni (Company Dossier)
- Factiva (check company name, CEO name in newspapers in city/state where company is located)
- Company Website (investor relations, news/events)
Looking for Industry Information
- NetAdvantage (search Industry Surveys for broad industry)
- IBISWorld Industry Market Research (search by keyword or NACIS code)
- Mergent Intellect's First Research (search by keyword or NACIS code)
- Factiva (search by Industry category or by company names and then by industry categories listed)
Looking for Demographic Information
- Statista (demographic information and market information)
- PolicyMap (data for policy type questions visualizes data for social problems and social entrepreneurship type questions)
- Mintel Academic (Consumer Packaged Goods focused with data on demographic and trend drivers)
- DemographicsNow (provides demographic data by location and has many ways to localize data to understand a local market)
Looking for 4-M Answers
Market
- Company’s Website
- Factiva (far right of top tab search “Companies/Markets; search by Industry category or by company names and then by industry categories listed)
- Mergent Intellect’s First Research (0nce you have an industry, look at the “Industry Forecast”, “Critical Issues”, “Business Challenges”, “Executive Insight”, Financial Information”, and the “Call Prep Questions” for ideas on how the industry operates and what issues are burning for the executives.)
Target Market
- Factiva (far right of top tab search “Companies/Markets; search by Industry category or by company names and then by industry categories listed)
- Statista (demographic information and market information)
- Mintel Academic (Consumer Packaged Goods focused with data on demographic and trend drivers)
- DemographicsNow (provides demographic data by location and has many ways to localize data to understand a local market)
- NetAdvantage (search Industry Surveys for broad industry)
- Mergent Intellect’s First Research (0nce you have an industry, look at the “Industry Forecast”, “Critical Issues”, “Business Challenges”, “Executive Insight”, Financial Information”, and the “Call Prep Questions” for ideas on how the industry operates and what issues are burning for the executives.)
Competitors
- NetAdvantage (check company name, search Industry Surveys for broad industry)
- Factiva (far right of top tab search “Companies/Markets; search by Industry category or by company names and then by industry categories listed)
- PrivCo (company name if private and then look at industry competitors – N.B. this only covers private competitors you will need to look to public companies for major competitors)
Management
- Company Website
- Factiva (search by company name or by CEO/Owner name)
Model
- NetAdvantage (search Industry Surveys for broad industry)
- IBISWorld (use broad industry information as a start, interview CEO)
- Mergent Intellect’s First Research (0nce you have an industry, look at the “Industry Forecast”, “Critical Issues”, “Business Challenges”, “Executive Insight”, Financial Information”, and the “Call Prep Questions” for ideas on how the industry operates and what issues are burning for the executives.)
- Factiva (research CEO name or company name)
- Access World News (research company name or CEO name)
Money
- Company Website
- Factiva (research CEO name or company name)
- Access World News (research company name or CEO name)
- Mergent Intellect’s First Research (0nce you have an industry, look at the “Industry Forecast”, “Critical Issues”, “Business Challenges”, “Executive Insight”, Financial Information”, and the “Call Prep Questions” for ideas on how the industry operates and what issues are burning for the executives.)
