Research Guides: MBA's Guide to Business Research: Marketing Research

Marketshare

Business Insights: Essentials
Provides company profiles, company brand information, rankings, investment reports, company histories, chronologies, and industry news and information.

Demographics & Psychographics

DemographicsNow Library Edition
DemographicsNow has been developed by SRC, LLC to bring you the data you need to make sound business decisions. With DemographicsNow you can analyze the demographic and market potential of any geography in the U.S.
FSU - Office of Institutional Research
IR is the primary collector and provider of data concerning the university.

Market Research

Mintel Academic This link opens in a new window
Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
Industries covered include:
Automotive
Beauty
Consumer Electronics
Digital Media
Drink
Financial Services
Food
Foodservice
Health & Wellness
Household
Personal Care
Packaging
Retail
Sport & Entertainment Travel & Tourism

Tutorials:
Interactive Databook Training (10:39)
A 10-minute tutorial video on how to navigate Interactive Databook, how to explore demographics, and customize your own consumer data report.

Abbreviation: mintel
Vendor: Mintel International Group
Coverage: 2001–Current
Subjects: Business, Communication, Hospitality, Marketing
Type: Datasets / Statistics, Reports

Gartner Higher Education Reference
Faulkner reports, and primary research studies help users understand the implications surrounding the frequent shifts in the rapidly-converging world of computing, data networking, and telecommunications.
BCC Research
BCC Research is a market research company providing industry reports for business categories such as biotech, chemicals, energy, engineering, environment, food and beverage, fuels cell and battery technologies healthcare, information technology, instrumentation and sensors, manufacturing, membrane and separation technology, nanotechnology, pharmaceuticals, plastics, safety and security, and semiconductor manufacturing.
WGSN
WGSN is the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. Keywords: Trade Shows, Marketing, Retail, Celebrity, Buying, Visual, Merchandising, Business.
SBRnet: Sports Business Research
Combines market research from the National Sporting Goods Association; the U.S. Department of Commerce; sports governing bodies; and full-text articles from 14 magazines and newsletters published by VNU, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. Subjects include sporting goods industry, sports sponsorship and marketing, broadcasting, facilities, broadcasting and new media.
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Combines market research from the National Sporting Goods Association; the U.S. Department of Commerce; sports governing bodies; and full-text articles from 14 magazines and newsletters published by VNU, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. Subjects include sporting goods industry, sports sponsorship and marketing, broadcasting, facilities, broadcasting and new media.